CRO Specialist

Action; Zwaagdijk-Oost; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Market-based salary

Annual bonus 5–10%

24 days holiday (+5 with option)

Flexible/remote up to 40%

15% staff discount

Pension scheme

Travel expenses allowance

Job summary

Action is seeking a CRO Specialist to join the UX & CRO team. The role focuses on optimizing the webshop across Europe, guiding AB testing, and turning visitors into customers.

You will collaborate with product, UX designers, and analysts to shape the testing roadmap and deliver measurable improvements. You will work with GA4, Medallia DXA, and emerging AI-assisted experimentation tools to surface insights, validate hypotheses, and accelerate the CRO cycle while contributing to a data- and

Qualifications

• 5+ years of CRO and AB testing experience in retail or ecommerce.
• Proficient in GA4 and digital analytics tools.
• Strong analytical and collaboration skills.
• Experience with AI-assisted UX research is a plus

Responsibilities

• Deliver AB and MVT tests with cross-functional teams to continuously test and learn.
• Own and manage the CRO testing roadmap and backlog, tracking hypotheses and results.
• Develop data-driven problem statements and hypotheses.
• Own and drive the CRO strategy and roadmap.
• Collaborate with user researchers to uncover conversion barriers across the funnel.
• Analyze web performance daily to identify friction points and technical issues.
• Leverage AI-assisted discovery and research repositories to identify UX patterns and hypotheses.

Skills

CRO

AB testing

Analytics

Tools

GA4

Medallia DXA

TheyDo

Next

Job description

We arere looking for a CRO Specialist to join our growing organization as part of the UX & CRO team. Do you want to work for the fastest-growing non-food retailer in Europe and make a weekly impact on 8 million online customers across 16 countries? Do you want to work in an environment alongside data analysts, UX researchers & designers, performance marketers, and product teams? Then join this fast-growing team at Action!

Your core focus will be our webshop, where conversion rate is the key metric you'll be moving - every test, hypothesis, and optimization ultimately ties back to turning more visitors into customers.

This is your daily action

As a CRO Specialist, you'll be part of the UX & CRO team, working closely with cross-functional product teams. You'll work alongside product owners and UX designers to optimize the user experience and conversion. Thanks to Action's international footprint, you'll have the opportunity to work across a range of digital touchpoints, including the website, mobile app, and webshop.

Together with the UX team, you'll conduct qualitative and quantitative research to understand our customers. With a deeper understanding of the customer journey, you'll optimize the user experience across our websites. Alongside Product Owners, you'll own and shape the AB testing roadmap in a way that delivers the greatest value to the business.

To support this, Action is building out a structured discovery & research process that uses AI to surface broad, ongoing insights into our current UX - think AI-assisted analysis of session recordings, on-site surveys, and customer feedback, consolidated into a continuously updated insight repository using tools like TheyDo and Next. As a CRO Specialist, you'll tap directly into this repository to spot patterns, validate assumptions, and build strong, well-substantiated hypotheses, rather than starting from scratch each time. Part of the role is also to help mature this process further, investigating how AI-assisted experimentation and optimization tools can strengthen how we generate hypotheses, prioritize tests, and interpret results - helping Action become a genuinely data- and AI-driven organization in CRO.

This role calls for both creativity and critical thinking. Strong analytical skills and proficiency with tools such as GA4 and Medallia DXA are essential - you'll use these to monitor and analyze web performance daily, spotting friction points and performance issues early so they can feed directly into the testing roadmap. An interest in AI-assisted UX research and experimentation platforms is a strong plus. You're passionate about creating a seamless shopping and user experience, and excited about how AI can accelerate the way we discover insights, test, learn, and personalize.

Daily repsonsabilities:

• Deliver AB and MVT tests, working daily with the UX, SEO, and CI teams and Product Development teams to continuously test and learn
• Own and manage the CRO testing roadmap and backlog, ensuring all test hypotheses and results are tracked and reported
• Develop well-formed, data-driven problem statements and hypotheses
• Own and drive the CRO strategy and roadmap
• Collaborate with user researchers to uncover key conversion barriers across the entire marketing funnel
• Perform daily analysis of web performance using tools such as Medallia DXA, identifying friction points and technical issues that impact conversion
• Tap into Action's AI-powered discovery & research repository (built using tools such as TheyDo and Next) to identify UX patterns and build well-substantiated, data-driven hypotheses
• Explore and help mature Action's AI-assisted experimentation capabilities - investigating how AI can support hypothesis generation, test prioritization, variation creation, and result interpretation to speed up the CRO cycle

Your team

Tens of millions of fans across Europe - and we keep surprising them, week after week. We're a data-driven organization working in agile teams to grow the Action brand. Within Marketing & Digital, we own the marketing and communication strategy and its execution. We're continuously building more digital visibility and interaction - from customer research to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns. Our biggest challenge? One breath, one format - online and in more than 3,400 stores across 16 countries. Learning something new every day and working with great colleagues to make our popular brand even more successful - that's what makes us happy. You too?

This is you

• Excellent communication and collaboration skills
• At least 5 years of experience in CRO and AB testing
• At least 5 years of experience in retail and/or e-commerce
• Strong analytical skills
• Experience with GA4 and digital experience analytics tools such as Medallia DXA (or similar)
• Experience with discovery/research tools such as TheyDo and Next is a plus
• Experience working with Scrum teams and the ability to collaborate directly with developers and Product Owners
• Fluent spoken and written English; Dutch is a plus
• Familiarity with AI-assisted UX research or experimentation/optimization tools is a plus - or genuine curiosity and enthusiasm to explore them

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 22.5 million customers every week in more than 3,400 stores in 16 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• An annual bonus between 5 and 10% based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and a travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including over 160 different nationalities? That 99% of our cocoa, cotton, coffee and timber are certified sustainable? And that all our stores, DC’s and offices only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.

What happens next:

• Response to your application within 14 days (usually earlier)
• A conversation with your recruiter
• First meeting with the manager and a colleague
• Second interview with more team members
• Welcome to Action...

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.