CRO Lead - AI-Driven UX & Conversion Optimizer

Action; Zwaagdijk-Oost; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Market-based salary

Annual bonus 5–10%

24 days holiday (+5 with option)

Flexible/remote up to 40%

15% staff discount

Pension scheme

Travel expenses allowance

Job summary

Action is seeking a CRO Specialist to join the UX & CRO team. The role focuses on optimizing the webshop across Europe, guiding AB testing, and turning visitors into customers.

You will collaborate with product, UX designers, and analysts to shape the testing roadmap and deliver measurable improvements. You will work with GA4, Medallia DXA, and emerging AI-assisted experimentation tools to surface insights, validate hypotheses, and accelerate the CRO cycle while contributing to a data- and

Qualifications

• 5+ years of CRO and AB testing experience in retail or ecommerce.
• Proficient in GA4 and digital analytics tools.
• Strong analytical and collaboration skills.
• Experience with AI-assisted UX research is a plus

Responsibilities

• Deliver AB and MVT tests with cross-functional teams to continuously test and learn.
• Own and manage the CRO testing roadmap and backlog, tracking hypotheses and results.
• Develop data-driven problem statements and hypotheses.
• Own and drive the CRO strategy and roadmap.
• Collaborate with user researchers to uncover conversion barriers across the funnel.
• Analyze web performance daily to identify friction points and technical issues.
• Leverage AI-assisted discovery and research repositories to identify UX patterns and hypotheses.

Skills

CRO

AB testing

Analytics

Tools

GA4

Medallia DXA

TheyDo

Next

Job description

Action is seeking a CRO Specialist to join the UX & CRO team. The role focuses on optimizing the webshop across Europe, guiding AB testing, and turning visitors into customers.

You will collaborate with product, UX designers, and analysts to shape the testing roadmap and deliver measurable improvements. You will work with GA4, Medallia DXA, and emerging AI-assisted experimentation tools to surface insights, validate hypotheses, and accelerate the CRO cycle while contributing to a data- and