Creative Paid Media: Turn Concepts into Campaigns

BetCity.nl; Amsterdam; Hybride; EUR 39 000 - 54 000; Plein temps

Avantages offerts par ce poste

Salary & bonus

Hybrid working

27 vacation days

Pension & NS Businesscard

Daily breakfast & lunch

Résumé du poste

BetCity is hiring a Creative Paid Media Specialist to turn audience insights into advertising concepts and live campaigns. You’ll blend creativity with performance, working with Design, Content and Performance teams to deliver measurable results in a hybrid Amsterdam setting.

Expect hands-on Meta campaign setup, testing new formats, and collaborative work across marketing to drive smarter, more effective campaigns with access to AI tools and data budgets.

Qualifications

• At least 3 years of digital marketing experience, preferably combining paid social and creative strategy.
• Hands-on experience with Meta Ads Manager and campaign optimisation.
• Ability to turn data and audience insights into creative concepts, structured experiments and measurable improvements.
• Strong communication skills and confidence collaborating with creative and commercial teams.
• A proactive, commercially minded approach. You spot opportunities and take ownership.

Responsabilités

• Test new Meta features or audience strategies.
• Lead a creative performance session and translate insights into briefs.
• Develop advertising concepts and translate performance insights into actionable briefs for Design/Content.
• Set up, manage and optimise campaigns, particularly across Meta.
• Develop smarter targeting and segmentation strategies throughout the funnel.
• Collaborate with Performance, Design, Content and Commercial teams to improve campaigns.

Connaissances

Digital marketing

Audience insights

Creative strategy

Campaign optimisation

Data-driven testing

Outils

Meta Ads Manager

Description du poste

BetCity is hiring a Creative Paid Media Specialist to turn audience insights into advertising concepts and live campaigns. You’ll blend creativity with performance, working with Design, Content and Performance teams to deliver measurable results in a hybrid Amsterdam setting.

Expect hands-on Meta campaign setup, testing new formats, and collaborative work across marketing to drive smarter, more effective campaigns with access to AI tools and data budgets.