Creative Paid Media Specialist

BetCity.nl; Amsterdam; Hybrid; EUR 39,000 - 54,000; Full time

Benefits offered by this job

Salary & bonus

Hybrid working

27 vacation days

Pension & NS Businesscard

Daily breakfast & lunch

Job summary

BetCity is hiring a Creative Paid Media Specialist to turn audience insights into advertising concepts and live campaigns. You’ll blend creativity with performance, working with Design, Content and Performance teams to deliver measurable results in a hybrid Amsterdam setting.

Expect hands-on Meta campaign setup, testing new formats, and collaborative work across marketing to drive smarter, more effective campaigns with access to AI tools and data budgets.

Qualifications

• At least 3 years of digital marketing experience, preferably combining paid social and creative strategy.
• Hands-on experience with Meta Ads Manager and campaign optimisation.
• Ability to turn data and audience insights into creative concepts, structured experiments and measurable improvements.
• Strong communication skills and confidence collaborating with creative and commercial teams.
• A proactive, commercially minded approach. You spot opportunities and take ownership.

Responsibilities

• Test new Meta features or audience strategies.
• Lead a creative performance session and translate insights into briefs.
• Develop advertising concepts and translate performance insights into actionable briefs for Design/Content.
• Set up, manage and optimise campaigns, particularly across Meta.
• Develop smarter targeting and segmentation strategies throughout the funnel.
• Collaborate with Performance, Design, Content and Commercial teams to improve campaigns.

Skills

Digital marketing

Audience insights

Creative strategy

Campaign optimisation

Data-driven testing

Tools

Meta Ads Manager

Job description

Turn creative ideas into campaigns that actually perform.

40 hours | Salary Range: €3500-4800 gross per month | Amsterdam (Hybrid) |

Your next move? Make creativity perform.

What if your next great campaign idea didn't get stuck in a presentation, but actually went live?

At BetCity, we're looking for someone who sees opportunities where others see another ad. Someone who knows their way around Meta, understands what makes people click and isn't afraid to challenge the status quo.

As our Creative Paid Media Specialist, you'll connect creativity, data and performance. You'll turn audience insights into advertising concepts, experiment with new formats and work with our Design, Content and Performance teams to create campaigns that deliver results.

And the best part? You'll have the tools, budgets and freedom to make it happen.

What will you be doing?

One day, you're testing new Meta features or exploring audience strategies. The next, you're leading a creative performance session challenging existing concepts and turning campaign insights into fresh ideas.

Here’s where you’ll make an impact:

• Creative strategy: Develop advertising concepts and translate performance insights into actionable briefs for Design and Content.


• Test & learn: Experiment with new formats, creative concepts and A/B tests to continuously improve campaign performance.


• Paid media: Set up, manage and optimise campaigns, particularly across Meta.


• Audience strategy: Develop smarter targeting and segmentation strategies throughout the marketing funnel.


• Innovation: Explore emerging platforms, advertising opportunities, AI and automation to make our marketing more effective.


• Collaboration: Work with Performance, Design, Content and Commercial teams to turn insights into stronger campaigns, upgrade the quality of Creatives, the Ad-Creation workflows, and more efficient customer acquisition.

Your goal?

Better creative, smarter campaigns and measurable commercial impact.

What do you get in return?

At BetCity, we’re investing in AI, automation and smarter use of data. Less time on repetitive tasks means more time for creativity, experimentation and making an actual difference.

And there’s more:

• Salary & bonus: €3500-4800 gross per month, plus a performance-based bonus.


• Work-life balance: Hybrid working, 27 vacation days and your birthday off.


• Pension & travel: Pension scheme and an NS Businesscard for commute travels.


• Food & drinks: Daily breakfast and lunch at the office.


• Tools & development: Access to AI tools, marketing platforms, extensive data and significant media budgets, with room to grow.


• Extra benefits: Epassi discounts, bicycle plan, sports teams, book clubs, poker nights and company events.

Is this you?

You’re creative enough to challenge existing ideas and analytical enough to prove why yours work.

Ideally, you bring:

• At least 3 years of digital marketing experience, preferably combining paid social and creative strategy.


• Hands‐on experience with Meta Ads Manager and campaign optimisation.


• The ability to turn data and audience insights into creative concepts, structured experiments and measurable improvements.


• Strong communication skills and confidence collaborating with creative and commercial teams.


• A proactive, commercially minded approach. You spot opportunities and take ownership of making them happen.

Nice to have: Experience in iGaming or another regulated industry, experience with Smartly or automated creative solutions, and AI‑driven marketing automation.

Meet BetCity and your future colleagues

BetCity is one of the Netherlands' leading online sports betting and casino brands, and part of the international Entain Group.

You’ll join our Online Marketing team, working closely with specialists from Brand, Design, Content, CRM, Performance and Data. We share ideas, challenge each other and use technology to work smarter.

You’ll benefit from the resources of an international organisation while being part of a local team where your ideas can make a visible difference.

Ready to join us?

Think you can bring something new to our campaigns? We’d love to hear from you.

Your next great idea deserves to go live. Let’s make it happen at BetCity.