Country manager DACH Sales

Telco Accessories Group; Houten; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Pension scheme

25 days’ annual leave

Health insurance option

Job summary

Telco Accessories Group in the Netherlands is looking for a Country Manager DACH to lead Germany, Austria and Switzerland. You will own the regional commercial plan for Xtorm, LINQ by Xtorm, Gecko Covers and Just in Case, developing growth with distributors, retailers and e-commerce partners.

Reporting to the Sales Director, you will translate targets into country plans, travel across the region, launch regional initiatives with marketing and product teams, and maintain accurate CRM forecasts

Qualifications

• Minimum five years in account management or business development in consumer electronics or related sectors.
• Strong knowledge of the DACH retail, distribution and e-commerce landscape.
• Proven track record of winning new business and growing key accounts.
• Willingness to travel across the DACH region and visit HQ in Houten periodically.
• Native or near-native German and fluent English; Dutch is a plus.

Responsibilities

• Own the commercial performance of the DACH region and translate targets into plans for each country, customer and channel.
• Grow distributors and key accounts with stronger assortments, promotions and sell-through initiatives.
• Build and convert a new-business pipeline across retail, e-commerce, distribution and B2B channels, with focus on Germany.
• Develop and implement the regional channel strategy to improve market coverage.
• Execute key account plans, including revenue targets and brand/product priorities.
• Manage forecasts, rolling plan orders and the CRM pipeline.
• Travel frequently within Germany, Austria and Switzerland to visit customers and represent TAG.
• Lead regional product launches in collaboration with marketing and product development.
• Monitor sell-in/sell-out, stock levels, back orders, pricing and margins; identify risks and work on solutions.
• Collaborate with inside sales, marketing, supply chain, product development and finance, with HQ visits to Houten.

Skills

German language proficiency

English proficiency

Analytical skills

CRM experience

Excel

Tools

CRM systems

BI tools

Job description

Telco Accessories Group (TAG) is a fast-growing international specialist in mobile and consumer electronics accessories. From our offices in Houten and Lichtenvoorde, we develop and market our own brands - including Xtorm, Gecko Covers, Just in Case and LINQ by Xtorm - for leading retailers, e-commerce partners and B2B customers in more than 65 countries.

What sets us apart is the combination of in-house product development, strong brand building and an experienced international sales organisation. This allows us to respond quickly to changing consumer needs, bring relevant products to market and help our partners grow across the Power, Protect and Connect categories.

We are ambitious, entrepreneurial and hands‑on, with a direct and collaborative way of working and plenty of room for initiative. As we continue to expand internationally, the DACH region is one of our key growth markets. To build on our existing foundation and accelerate growth across Germany, Austria and Switzerland, we are looking for an experienced commercial professional to join us as:

COUNTRY MANAGER DACH

As Country Manager DACH, you will have full commercial responsibility for Germany, Austria and Switzerland. Reporting directly to the Sales Director, you will develop and execute the regional growth plan for Xtorm, LINQ by Xtorm, Gecko Covers and Just in Case.

You will build on an established customer base while winning new business, strengthening channel coverage and delivering sustainable growth across the region.

What you will be doing

• Own the commercial performance of the DACH region and translate annual targets into clear plans for each country, customer and channel.
• Grow existing distributors and key accounts through stronger assortments, promotional plans, sell‑through initiatives and regular business reviews.
• Build and convert a qualified new‑business pipeline across retail, e‑commerce, distribution and alternative B2B channels, with a strong focus on Germany.
• Develop and implement the regional channel strategy, improve market coverage and reduce reliance on a limited number of customers or channels.
• Develop and execute key account plans, including revenue targets, brand and product priorities, promotional activities and clear actions for each strategic customer.
• Manage forecasts, rolling plan orders and the commercial pipeline, ensuring that CRM records and reports remain accurate and up to date.
• Travel frequently throughout Germany, Austria and Switzerland to visit customers and represent TAG at trade fairs, events and commercial meetings.
• Lead regional product launches in close collaboration with marketing and product development, turning local market insights into concrete proposals and actions.
• Monitor sell‑in, sell‑out, stock levels, back orders, pricing and margins; identify risks early and work with internal teams to find practical solutions.
• Collaborate closely with inside sales, marketing, supply chain, product development and finance, with periodic visits to our headquarters in Houten, while retaining commercial ownership of your accounts.

What we expect from you

• At least five years' successful experience in account management or business development within consumer electronics, mobile accessories or a related industry.
• A strong understanding of the DACH retail, distribution and e‑commerce landscape, ideally supported by a relevant commercial network.
• A proven track record of winning new business and growing existing key accounts.
• You are preferably based in the DACH region, close to customers and partners, and are willing to travel throughout the region and visit our headquarters in Houten periodically.
• Native or near‑native German and an excellent command of English; Dutch is an advantage.
• A commercially driven, proactive and hands‑on approach, with the ability to turn plans into action and take ownership of follow‑up and results.
• Confidence in communicating with senior buyers, distributors and management teams, combined with strong negotiation skills.
• Strong analytical skills and confidence using Excel, CRM systems and business intelligence tools to support commercial decisions.
• Experience with forecasting, plan orders and sell‑in and sell‑out data, together with an understanding of how demand, stock and commercial activity interact.
• The ability to work independently while actively involving colleagues, sharing relevant updates and contributing as a visible member of the international sales team.

What we offer

A challenging role with genuine commercial responsibility in an ambitious, international team, with plenty of scope for professional development and career growth.

A full‑time employment contract with a competitive salary and benefits package, including a pension scheme with an employer contribution and 25 days' annual leave. You will also have the option to join our collective health insurance scheme.