Copywriting Intern: Live Sports Stories & SEO Impact

MatchWornShirt; Amsterdam; On-site; EUR 4,700 - 6,400; Full time

Benefits offered by this job

Informal and Sporty Environment

Real Ownership and Impact

Monthly Remuneration (€500/mo)

Commute Support (€200/mo)

Paid Time Off (5 days)

On-Site Gym

Hospitality Seats

Company Events

Location: Amsterdam office

Job summary

MatchWornShirt is seeking a Copywriting Intern to support high-quality, on-brand copy across marketing channels. You will work with our Senior Copywriter to develop writing, SEO and digital marketing skills on real projects tied to clubs, athletes and moments.

You’ll create web copy, CRM content and weekly stories about iconic shirts, helping shape fan engagement and live sporting history in a dynamic, sport-loving team based in Amsterdam.

Qualifications

• Currently studying toward a degree in Marketing, Communications, Journalism or a related field.
• 1+ years of copywriting (internship/side job) or content creation experience, preferably in sports.
• Strong writing with clear tone, and interest in SEO, e-commerce and digital marketing.
• EU passport holder or enrolled at a university in the Netherlands.

Responsibilities

• Web & SEO optimisation: audit high-traffic pages, improve copy for SEO and brand voice.
• CRM & Email Campaigns: plan and write weekly emails tied to live auctions and events.
• AI Innovation: contribute to CRM projects and iterate prompts for the AI copy tool.
• Blog & Storytelling: craft weekly posts around match-worn shirts to drive traffic.
• Brand Guidelines: help create copy guidelines for consistency and SEO best practices.
• Cross-Department Support: respond to copy requests across channels and audiences.

Skills

Copywriting

SEO

Content marketing

Clear writing

Proactive learner

Education

Marketing/Communications/Journalism degree

Job description

MatchWornShirt is seeking a Copywriting Intern to support high-quality, on-brand copy across marketing channels. You will work with our Senior Copywriter to develop writing, SEO and digital marketing skills on real projects tied to clubs, athletes and moments.

You’ll create web copy, CRM content and weekly stories about iconic shirts, helping shape fan engagement and live sporting history in a dynamic, sport-loving team based in Amsterdam.