Content Marketer

WebinarGeek B.V.; Zoetermeer; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Flexible hours

25 days PTO

Transportation subsidies

Training budget

Laptop provided

Fries day in webinar wine bar

Job summary

WebinarGeek, a leading European webinar software company based in the Netherlands, is seeking a Content Marketer to elevate our content across blogs, landing pages, and emails. You will craft data-driven strategies, leverage AI in content creation, and develop GEO-focused content to boost visibility and engagement.

You will work with a fast-growing team in Zoetermeer, writing for Dutch and English audiences, and you will help manage webinar formats and campaigns to drive leads and customer love.

Qualifications

• 2+ years of experience in content marketing with a strong focus on SEO (SaaS experience is a plus).
• Ability to use AI tools to speed up content creation.
• Proficient in Dutch and preferably English.
• Ability to build and execute a full content strategy incl. keyword research, planning, and optimization.
• Experience with hosting webinars is a major advantage.

Responsibilities

• Develop a content strategy that inspires use of webinars for marketing, sales, or communication.
• Write, optimize, and publish blogs, SEO landing pages, customer stories, e-books, scripts, and webinar formats.
• Generate and optimize content with AI tools (ChatGPT, Gemini, etc.).
• Create GEO-focused content tailored to location, audience, and regional search intent.
• Ideate, write, and A/B-test email campaigns (onboarding, nurture flows, product updates).
• Set up and host webinars, or support colleagues in developing and delivering them.

Skills

SEO

Content marketing

AI tools

Dutch language

English language

Full content strategy

Email campaigns

Webinar hosting

Tools

Webinar platforms

Job description

Are you an experienced content marketer with strong SEO and GEO expertise, and do you get energized by creating content that truly makes an impact? Do you want to apply your skills within a fast-growing scale-up where webinars play a central role? Then we're looking for you!

As a Content Marketer, you'll develop smart, data-driven content strategies that expand our visibility and turn leads into loyal fans. You'll create high-quality content in many forms: blogs, SEO landing pages, webinar formats, customer stories, and email campaigns. You know exactly how to deploy content throughout the entire funnel, how to drive results with persuasive copy, and how to use AI tools to speed up processes without compromising on quality.

About WebinarGeek

WebinarGeek is the leading European webinar software, built in the Netherlands and used by 5,000+ organizations worldwide, from government to startups.

Since 2015, we've been growing fast with a close-knit team based in Zoetermeer. We build, train (hello GeekGym!), have fun, and end every Friday with fries.

Who you are

• 2+ years of experience in content marketing with a strong focus on SEO (SaaS experience is a plus)
• You know how to use AI tools to accelerate and improve content creation
• You write clearly, persuasively, and flawlessly in Dutch and preferably also in English
• You can build and execute a full content strategy, including keyword research, planning, and optimization
• Experience writing email campaigns (newsletters, nurture flows, product updates)
• Experience with hosting webinars is a major advantage
• You understand how content, SEO, and distribution reinforce each other
• You are proactive, creative, and able to manage multiple projects at once

Your responsibilities

1. Develop a content strategy that inspires people to use webinars for marketing, sales, or communication
2. Write, optimize, and publish content: blogs, SEO landing pages, customer stories, e-books, scripts, and webinar formats
3. Generate and optimize content with AI tools (ChatGPT, Gemini, etc.)
4. Create GEO-focused content tailored to location, audience, and regional search intent
5. Ideate, write, and A/B-test email campaigns (onboarding, nurture, product marketing, re-engagement)
6. Set up and host webinars, or support colleagues in developing and delivering them

From us for you

• Flexible working hours
• 25 days of paid time off
• Transportation subsidies
• Training budget available to develop yourself in your role as marketer
• A laptop and all the tools you need
• Friday means French fries day in our own webinar wine bar!

Who you will be working with

"WebinarGeek offers a place where I can combine customer related activities perfectly with my role as Growth Marketer. WebinarGeek gives me the feeling that I can make a lot of impact on the growth of the business in a short time."

Bryan Head of Partnerships

"During my search for a creative content function I came across WebinarGeek. A great company with a great product and an organization with many opportunities. Of course I had to go for it!"

Caroline Product Marketing Manager

"WebinarGeek is a fun and young company with a lot of potential. As an online marketer, there are many opportunities to contribute to growth. It is fun and challenging work in a dynamic environment."

Matthias CRO