Channel Partners Program Manager

Axon; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Axon is hiring a Channel Partners Program Manager to build and scale its international Partner Program. You will own distributor relationships, ensure data quality, and enable in-market Axon teams to grow with a scalable program.

You’ll collaborate with Sales Ops, Marketing, Product, and Compliance to align goals and execute on an international stage. The role emphasizes hands-on program operations, onboarding, and training lifecycle, with regular updates to partners and internal stakeholders.

Qualifications

• 2-4 years in channel/partner operations or related roles
• Comfort working with external partners, including non-native English speakers
• Strong attention to data accuracy and process consistency
• Experience with CRM, reporting, and productivity tools
• Clear, professional written and verbal communication
• Proactive, service-oriented mindset for admin work
• Ability to manage multiple partner requests simultaneously
• Confident presenting to partners and internal teams
• Willingness to learn and grow in a fast-paced environment
• Aligned with Axon’s values: Own it, Join Forces, and Expect Candor

Responsibilities

• Own design and rollout of a formal partner strategy and program—define structure and guidelines.
• Define and track program participation and performance metrics for distributors.
• Drive program objectives to support scalable growth across markets.
• Administer distributor-facing platforms and pipeline systems.
• Maintain data quality across distributor and pipeline records.
• Create and maintain distributor-facing documentation and FAQs.
• Oversee distributor onboarding and training lifecycle.
• Support as a program operations contact for international distributors.
• Track product updates and drive distributor readiness.
• Coordinate product updates across portfolio for distributors.

Skills

Channel operations

Partner onboarding

CRM tools

Data analysis

Communication

Multi-tasking

Presentation

English proficiency

Tools

Salesforce

Microsoft Dynamics

Excel

Google Workspace

Job description

Amsterdam, North Holland, Netherlands; Madrid

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Job Description

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Channel Partners Program Manager, you will operate and help build Axon’s international Partner Program from the ground up, keep the systems and data behind those relationships clean and reliable, and enable distributors and in-market Axon teammates day-to-day. International distributors play a critical role in Axon’s international markets and are viewed as valued partners, not simply distributors. Reporting to the Sr. Director of International Sales Ops, you’ll act as a key program operations contact, supporting distributor relationships in coordination with local and regional Axon teams.

This is an execution-focused role: hands‑on program operations with real input into how the Partner Program is structured and scaled as it grows.

What You’ll Do

Partner Program Development

• Own the design and rollout of a formal partner strategy and program — defining structure (tiers, requirements, benefits, etc.) and documenting program guidelines.
• Define and track program participation and performance metrics — reporting to stakeholders and communicating program updates, requirements, and milestones to distributors.
• Drive design and execution toward the program’s primary objective — distributors who support customers effectively, operate independently, and contribute to scalable growth across markets.

Partner Systems & Data

• Own day‑to‑day administration of Axon’s distributor‑facing platform(s) and pipeline systems, including user access, setup, and configuration.
• Define and maintain data quality across distributor and pipeline records — working with distributors and internal teams to correct errors and prevent recurrence.
• Enable and maintain distributor‑facing documentation, FAQs, and other resources so distributors and in‑market teammates can self‑serve on routine program and system questions.

Partner Support & Enablement

• Supervise distributor onboarding and training lifecycle — from new‑distributor onboarding and guidance on Axon’s tools, processes, and resources through established‑distributor enablement (e.g., updates, refresh, recertification).
• Support as a key program operations contact for international distributors — supporting relationships alongside local and regional Axon teammates and partner managers.
• Track Axon product updates across the portfolio and drive distributor readiness — ensuring impacted distributors are informed and equipped.
• Enable distributor readiness by coordinating Axon product updates across the portfolio and — ensuring impacted distributors are informed and equipped.
• Support internal teams to efficiently resolve distributor questions, support requests, and elevate as needed.
• Gather feedback from distributors and relay it to the appropriate internal teams to inform program and process improvements.

Partner Commercial Support

• Enable distributor‑led orders, ensuring accuracy and timely inclusion in the sales pipeline.
• Support distributors through order fulfillment — coordinating with order management, fulfillment, and other internal teams to resolve blockers and keep distributors informed on status.

Cross‑Functional Program Operations

• Coordinate with internal teams to align program rules, support expectations, and escalation paths across Sales, Marketing, Product, GRO/RMA, PSO, and Compliance.
• Support distributors as the first line for routine issues, with defined escalation to GRO/RMA, PSO, and other Axon functions as needed.
• Escalate systemic issues or larger strategic opportunities to the Sr. Director of International Sales Ops.

What You’ll Bring

• 2-4 years of experience in channel/partner operations, customer success, sales operations, or a related support/coordination role
• Comfort working directly with external partners/customers, including non‑native English speakers across regions
• Strong attention to detail, especially around data accuracy and process consistency
• Comfort using CRM, reporting, and productivity tools such as Salesforce, Microsoft Dynamics, Excel, Google Workspace, or similar platforms
• Basic data analysis and reporting skills
• Clear, professional written and verbal communication skills
• A proactive, service‑oriented mindset — comfortable owning the "unglamorous" admin work that keeps a program running smoothly
• Ability to manage multiple partner requests and priorities at once without losing track of details
• Confidence presenting information clearly to partners and internal teams
• Willingness to learn, take ownership, and grow within a fast‑paced environment
• Ability to identify process improvements and help turn ideas into practical actions
• Demonstrated alignment with Axon’s values: Own it, Join Forces, and Expect Candor

Nice to Have

• Prior experience supporting a partner or partner‑facing platform or tool.
• Experience working with international partners or partners.
• Experience supporting public sector, law enforcement, government, technology, SaaS, or hardware sales channels.
• Experience supporting partner communications, training, onboarding, or business reviews.

Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [e-mail]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

Some roles may also require legal eligibility to work in a firearms environment.

Axon will determine, in its sole discretion, whether to sponsor or continue sponsorship of any employment‑based visa, including an H‑1B petition, transfer, or extension, or other petition. Axon cannot guarantee that work authorization will be sought and reserves the right to withdraw this offer or terminate employment in the event that Axon determines not to or is unable to proceed with visa sponsorship. Any verbal or written commitment made by Axon regarding visa sponsorship is non‑binding and may be changed at any time in Axon’s sole discretion.