Business Line Marketeer

Erasmus University Rotterdam; Rotterdam; On-site; EUR 46,000 - 50,000; Full time

Benefits offered by this job

Salary 4100–4500 € gross/mo

25 holidays & 12 ADV days

End of year bonus

Travel cost reimbursement

Discount on Erasmus Sport membership

GoodHabitz & OpenUp access

Regular work events

Collective pension (employer paid)

Job summary

Rotterdam School of Management, Erasmus University Rotterdam (RSM BV) is seeking a Business Line Marketeer to partner with programme leadership, Sales and marketing. You will translate business objectives into marketing priorities, coordinate campaigns, and monitor performance to drive enrolment and growth.

The role requires 3+ years in marketing, strong stakeholder management, and fluency in English and Dutch.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business Administration or equivalent.
• Minimum 3 years of experience in marketing, communications or related field.
• Experience coordinating campaigns and working with multiple stakeholders.
• Strong understanding of customer journeys, positioning and campaign effectiveness.
• Experience using data and insights to evaluate performance and improve results.
• Fluency in English and Dutch.

Responsibilities

• Act as the primary marketing partner for the business line, coordinating priorities and briefs.
• Translate objectives and insights into clear marketing actions.
• Coordinate activities and ensure alignment among stakeholders and marketing teams.
• Monitor campaign, pipeline and conversion performance, identify improvement opportunities.
• Analyse market, customer and competitor developments to strengthen positioning.
• Define success measures and evaluate impact of marketing activities.
• Support events, campaigns and other marketing initiatives.
• Manage stakeholder expectations and act as main contact for marketing questions.

Skills

Campaign coordination

Stakeholder management

Data-driven marketing

CRM experience

Education

Bachelor's or Master's in Marketing / Communications / Business Admin

Tools

CRM systems

Analytics tools

Job description

Introduction

Are you a marketing professional who enjoys working closely with stakeholders, coordinating campaigns and turning ideas into results? As Business Line Marketeer, you will be the marketing partner for one of RSM's business lines, helping to translate business objectives into effective marketing activities that support enrolment, engagement and growth.

Working closely with programme leadership, Sales and the wider marketing team, you will combine stakeholder management, marketing coordination, performance analysis and hands-on marketing support to help your business line achieve its goals. Through your work, you will contribute to RSM's mission of being a force for positive change.

Job Description

As Business Line Marketeer, you are responsible for coordinating and supporting marketing activities for a specific business line. You act as the link between programme leadership, Sales and the marketing team, ensuring marketing priorities are clear, campaigns are well coordinated and activities are aligned with business needs.

You will monitor campaign and pipeline performance, gather market and customer insights, and translate these into practical recommendations and actions. Alongside coordinating marketing support from the Marketing Shared Services team, you will also contribute directly to selected marketing activities, campaigns and events where needed.

Your daily activities and responsibilities include:

• Acting as the primary marketing contact for programme leadership and Sales within your business line.
• Translating business objectives, stakeholder needs and market insights into clear marketing priorities and briefs.
• Coordinating marketing activities and ensuring alignment between stakeholders and marketing teams.
• Monitoring campaign, pipeline and conversion performance and identifying opportunities for improvement.
• Analysing market, customer and competitor developments to strengthen positioning and marketing effectiveness.
• Defining success measures and evaluating the impact of marketing activities.
• Supporting and coordinating business line events, campaigns and other marketing initiatives.
• Managing stakeholder expectations and acting as the main point of contact for marketing-related questions.

Job Requirements

To be successful in this position, you will need to have the following knowledge, expertise or skills:

• A bachelor's or master's degree in Marketing, Communications, Business Administration or equivalent through experience.
• A minimum of 3 years of experience in marketing, communications or a related field.
• Experience coordinating campaigns and working with multiple stakeholders.
• Strong understanding of customer journeys, positioning and campaign effectiveness.
• Experience using data and insights to evaluate performance and improve results.
• Strong organisational, communication and stakeholder management skills.
• Familiarity with CRM systems, digital marketing tools and analytics.
• Excellent verbal and written communication skills in English & Dutch.

Preferably you also have:

• Experience within higher education, executive education or professional services.
• Experience working with sales or commercial teams.
• Good command of Dutch.

Employment Conditions And Benefits

We offer an ambitious, international and dynamic environment, in which we compete with the top business schools in Europe. You will be part of a close, innovation-driven team on a vibrant university campus. Your ambition and personal drive will be greatly valued and we invest in personal development. We make sure you feel good about yourself, that you enjoy your work and that you grow in your profession.

You will also get:

• A salary between €4.100 - €4.500 gross per month on fulltime basis (ex. 8% holiday allowance), based on your education, knowledge and work experience.
• 25 holidays and 12 ADV days.
• Variable end of year performance bonus.
• Travel cost reimbursement (the possibility to travel with NS business card)
• Discount on membership of Erasmus Sport.
• Access to online learning platform GoodHabitz and wellbeing platform OpenUp.
• Regular fun work events and drinks.
• Participation in our collective pension scheme: premium full paid by RSM, voluntary employee contribution is optional.

Employer

Rotterdam School of Management, Erasmus University Rotterdam (RSM BV) is one of Europe’s most international and innovative business schools. Its primary focus is to develop business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. RSM BV is privately funded and providesa first-class portfolio of MBA and executive programmes with an international team of 150 staff working from the university campus in Rotterdam.

RSM BV offers an environment where the staff is encouraged to embrace change as a challenge in helping the organisation reaching its goals and those of its students. The working atmosphere at RSM BV is informal and communication lines are short. Being an independent and commercial company within the Erasmus University, the situation of RSM BV is sometimes complex and challenging. At the same time the company itself it small enough to maintain personal contacts and be able to have an overview of what’s going on throughout the organisation. The environment is culturally diverse and very international.

RSM BV is located in a pleasant and relatively small office, based at the Erasmus University campus in Rotterdam. It’s a lively environment, with students, staff and different companies and restaurants. The office is easy to reach by public transport as well as by car.

RSM BV is an equal opportunity employer and explicitly encourages applications from candidates of all genders, ethnicities and nationalities. RSM BV values internal mobility; therefore internal candidates are strongly encouraged to apply. For more information, please visit the RSM BV website: www.rsm.nl (https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.rsm.nl%2F&data=05%7C02%7Cappman%40rsm.nl%7C7288719fe5874048727708dd49c817a9%7C715902d6f63e4b8d929b4bb170bad492%7C0%7C0%7C638747845926950898%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=ocaA%2BUMsS5m%2BD3a%2FbYdqshgpLMZOVyAydNlh5MAazF0%3D&reserved=0)