Business Data Analyst

Bugaboo Group; Amsterdam; Hybrid; EUR 68,000 - 90,000; Full time

Benefits offered by this job

Bonus plan

Flexible hybrid work

OpenUp wellness program

Holiday swap

Home-office budget

Birthday day off

Pension plan

Stroller discount

Job summary

Bugaboo Group is seeking an experienced Business Data Analyst to focus on customer journey analysis and CRO. You will turn complex data into clear priorities and recommendations that improve conversion, profitability and marketing effectiveness across Bugaboo’s brands.

Join our Digital Analytics team, work with E-commerce, UX and CRO stakeholders, and support Digital Marketing and Customer Service to connect questions with the customer journey. Strong SQL and BI experience are essential.

Qualifications

• 5–8 years of experience in Digital Analytics or related field.
• Strong focus on customer journeys and CRO.
• Proficient in SQL and cloud-based analytics.
• Experience with Power BI or Looker Studio.
• Ability to translate data into actionable business insights.
• Excellent communication with stakeholders.

Responsibilities

• Conduct customer journey analysis across digital touchpoints.
• Identify friction points and opportunities to improve conversion and retention.
• Lead funnel, cohort and behavioral analyses to answer business questions.
• Define dashboard requirements and collaborate with BI/Data teams.
• Monitor A/B tests and quantify impact on business outcomes.
• Translate findings into prioritized recommendations for marketing and ecommerce.

Skills

SQL

Data analysis

Customer journey

CRO

Stakeholder communication

Tools

Power BI

Looker Studio

Tableau

BigQuery

Job description

We are Bugaboo Group, home to three iconic brands: Bugaboo, Joolz, and Artipoppe. Each has its own story and identity. Together, we share one purpose: creating exceptional products and experiences that support families at every stage of parenthood. Bugaboo pioneers premium mobility, empowering parents to explore the world with confidence. Joolz pairs smart designs with a commitment to sustainability, so families can make conscious choices without compromising style. Artipoppe redefines babywear through luxurious craftsmanship that celebrates both parent and child. Our story is built by people.

From designers and engineers to marketers and customer care experts, more than 1,100 of us work across 30 countries to shape the future of our brands. We care about what matters, putting families, quality, our people, our brands, and our planet at the heart of what we do.

We are united by innovation, collaboration, and a drive to make a meaningful impact. We innovate with impact, encouraging curiosity, welcoming new perspectives, and exploring ideas that make a difference. We grow together, sharing knowledge and believing the best ideas come from diverse teams working together.

Here, everyone is valued, respected, and empowered to succeed. We celebrate diversity, foster inclusion, and create room for people of all backgrounds to grow. We are driven to deliver, taking ownership of our work and the outcomes we create.

Join us. Bring your talent, build your career, and help shape the everyday lives of families around the world.

Your role

We are looking for an experienced Business Data Analyst with 5–8 years of relevant experience, with a primary focus on customer journey analysis and conversion rate optimisation (CRO). You will turn complex data into clear priorities and recommendations that improve conversion, profitable growth, marketing effectiveness and retention.

You will be part of the Digital Analytics team, working primarily with E-commerce, UX and CRO stakeholders, and supporting Digital Marketing, Customer Service and Management where their questions connect to the customer journey. You combine strong analytical and SQL capabilities with an understanding of customer behaviour and commercial performance.

You go beyond reporting KPI performance: you independently explore datasets, validate assumptions and investigate underlying causes. Your analysis helps teams decide which journey improvements to prioritize, what to test, how to improve marketing effectiveness and whether changes deliver measurable business impact.

This role fills the gap between performance reporting and evidence-based action. You own business-focused analysis, analytical requirements and recommendations, collaborating with BI and the Data team on dashboards, data models and data foundations.

What you will do

Customer journey analysis

• Analyze customer behaviour across digital touchpoints, from acquisition and product discovery through conversion, service and retention.
• Identify friction points and journey drop-offs, and size opportunities to improve customer experience, conversion and retention.
• Perform funnel, segment, cohort and behavioral analyses to investigate business questions.
• Translate findings into prioritized recommendations for E-commerce, UX and Marketing, making the expected commercial impact and next decision clear.
• Help stakeholders understand the drivers behind changes in customer and commercial performance.

CRO and experimentation

• Support to identify and size CRO opportunities, and help prioritize the experimentation roadmap based on evidence and potential business impact.
• Partner with CRO and UX teams to shape testable hypotheses and experiment design, defining success metrics, guardrails and measurement requirements before launch.
• Monitor and evaluate A/B tests, validate measurement quality and interpret results and uncertainty. Quantify the resulting impact on conversion and commercial outcomes, and recommend whether to implement, iterate or stop.

Digital Marketing and E-commerce analytics

• Help Digital Marketing and E-commerce teams understand which channels, audiences and journey improvements contribute to conversion, profitable growth and retention.
• Analyze acquisition, engagement, conversion and retention across digital channels.
• Identify opportunities and risks that are not immediately visible in standard reports.
• Translate findings into recommendations on marketing effectiveness and customer journey priorities, and work with stakeholders to assess the impact of actions taken.

Business requirements and insight communication

• Translate business decisions and questions into clear analytical requirements, meaningful KPIs and reporting needs.
• Define requirements and validate the business usefulness of dashboards in Looker / Power BI, with BI and the Data team responsible for their technical development and maintenance.
• Monitor performance trends and proactively highlight relevant anomalies, opportunities and risks.
• Enable stakeholders to interpret dashboards and use data more independently.

Independent analysis and Data team collaboration

• Use SQL to independently explore, combine, validate and analyze large datasets.
• Translate business questions into appropriate analytical approaches and data requirements.
• Use trusted datasets in cloud platforms such as BigQuery and Microsoft Fabric to answer customer journey and commercial questions.
• Identify data-quality gaps and analytical needs, and collaborate with data engineers and BI specialists to resolve them, with the Data team owning pipelines, data models and technical foundations.
• Provide business definitions and acceptance criteria for datasets and reporting models, and validate that outputs support the intended decisions.

AI-enabled analytics

• Use AI-enabled analytics tools to accelerate data exploration, analysis and insight generation.
• Apply AI to support tasks such as summarizing performance, exploring segments and investigating anomalies, while validating outputs against trusted data and analytical methods.
• Help stakeholders use trusted self-service and conversational analytics effectively
• Remain up to date with developments in analytics and AI, while focusing on use cases that produce measurable business value.

What you bring

Experience

• 5–8 years of experience in Digital Analytics, E-commerce Analytics, Business Analytics or a related field, with a strong focus on customer journeys and CRO.
• Proven experience turning analysis into decisions and actions that improve conversion, marketing effectiveness, retention or profitable growth.
• Experience analyzing customer journeys and digital customer behaviour across multiple touchpoints.
• Experience identifying and sizing CRO opportunities, shaping hypotheses and experiment design, and evaluating A/B tests and their business impact.
• Experience presenting insights, recommendations and business impact to stakeholders at different levels of an organization.
• Experience working with cloud-based analytics environments and BI platforms, and translating business needs into clear requirements for BI and Data teams.
• Experience operating independently, from defining the analytical approach through to communicating the final recommendation.

Mandatory technical capabilities

• Strong, hands‑on SQL skills and experience working with relational or analytical databases.
• Experience working with large datasets in a cloud‑based data environment.
• Experience with Power BI, Looker Studio, Tableau or a comparable BI and visualization platform.
• Strong analytical and problem‑solving capabilities, including investigating ambiguous questions and incomplete information, with a sound understanding of experiment design, statistical significance and uncertainty.

Preferred capabilities

• Experience with BigQuery, Microsoft Fabric or comparable cloud analytics platforms.
• Experience with Google Analytics 4, Adobe Analytics or another digital analytics platform.
• Experience with digital commerce or direct‑to‑consumer business models.
• Familiarity with digital tracking implementations, tag‑management systems and data‑quality validation.
• Experience with Copilot, conversational BI or other AI‑enabled analytics solutions.

The preferred capabilities do not all need to be present on day one. We prioritise independent analysis, customer journey and CRO expertise, and the ability to turn evidence into commercial action. Adjacent technologies and AI are enablers, not separate development responsibilities.

Personal attributes

• Naturally curious and motivated to understand the reasons behind business performance.
• Able to move between strategic business questions and detailed data analysis.
• Comfortable challenging assumptions using data and evidence.
• Commercially minded and focused on practical recommendations rather than analysis for its own sake.
• Able to explain complex analytical findings clearly to non‑technical audiences.
• Confident working with stakeholders while maintaining analytical independence.
• Proactive, pragmatic and comfortable working in an evolving digital environment.
• Interested in continuous learning and the responsible application of new technologies.
• Collaborative, while also able to work independently and take ownership of an analysis.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
• Eligible to participate in Bugaboo Group’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere 8 weeks of the year;
• A Bugaboo stroller when expecting a baby and Bugaboo Group friends & family discount;
• Day off on your Birthday & day off for volunteering activities.
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter‑motor).
• Work from home allowance plus home‑office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.