Business Analyst - Enterprise & AI Solutions

vmlenterprisesolutions; Amsterdam; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

WPP Enterprise Solutions Netherlands seeks a Business Analyst, Enterprise & AI Solutions, to bridge business needs, product direction and technical delivery across enterprise digital commerce and martech ecosystems.

You will analyze processes, clarify user and stakeholder needs, define requirements and support solutioning across CMS, Search, PIM/PXM, DAM, ERP, OMS, CRM, analytics, marketing automation, paid/media platforms and integration layers.

Competenze

• Analysts who can combine structured requirements thinking with product ownership and enterprise technology understanding.
• Experience bridging business needs and technical delivery across commerce ecosystems.
• Comfortable working with APIs, data flows, automation tools, LLM-based workflows and governance.

Mansioni

• Collaborate with Solution Architects and Product Owners to translate business goals into clear requirements, user stories, acceptance criteria, process flows, tech architecture, data flows and integration specifications for delivery teams.

Descrizione del lavoro

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Working in technology & innovation with WPP Enterprise Solutions

At WPP Enterprise Solutions Netherlands, we create connected brands to drive growth. Our expertise spans the full customer journey, with deep capabilities in commerce, consultancy, CRM, CX, data, production, technology, content, media and more. We deliver end-to-end solutions for ambitious B2B and B2C brands, supported by the wider WPP network.

Our work combines strategy, product thinking, experience design, data, engineering and AI to solve real business problems, from enterprise commerce modernisation and digital shelf excellence to AI-enabled content operations, marketing automation, GEO, workflow orchestration and custom AI agents.

About the team

You'll join the Product Management & AI Solutions team: the group that bridges business strategy, customer experience and technology to deliver scalable commerce and enterprise solutions. We work closely with UX/CX, Data & AI, SEO/GEO, Content, CRM, Paid and Retail Media, Engineering and Delivery teams.

Our ambition is to move beyond isolated skills and build repeatable, outcome-led propositions around commerce growth topics such as Search & Discovery, Personalisation, CRO & Experience Optimisation, Product Data/PIM & Digital Shelf, Content Supply Chain & AI Content Operations, CRM & Lifecycle Growth, Performance & Retail Media, SEO/GEO and Composable Commerce Modernisation. Alongside this, we are growing our applied AI work: shaping and delivering custom AI agents and AI-enabled workflows for clients, from discovery and pilot through to production and continuous improvement.

Why this role exists

Clients are increasingly asking for integrated solutions rather than isolated delivery capacity. They need people who can understand the business problem, shape the product direction, define the right solution, translate it into clear specifications and guide teams through delivery. At the same time, AI is changing how commerce, content, marketing and operations work, creating a need for analysts who can combine structured requirements thinking with product ownership, enterprise technology understanding and the design of AI-enabled workflows and agents.

The role

As Business Analyst, Enterprise & AI Solutions, you bridge business needs, product direction and technical delivery across enterprise digital commerce and martech ecosystems. You analyse business processes, clarify user and stakeholder needs, define requirements and support solutioning across the commerce stack: CMS, Search, PIM/PXM, DAM, ERP, OMS, CDP, CRM, analytics, marketing automation, paid/media platforms and integration layers.

You will also work on AI initiatives such as custom AI agents (for example for pricing, search or customer service), content and marketing automation, product/content enrichment, GEO and organic discoverability, AI orchestration and workflow automation. You do not need to be a machine learning engineer or a domain expert, but you must be technically curious and comfortable working with APIs, data flows, automation tools, LLM-based workflows, AI quality evaluation, governance requirements and human-in-the-loop processes.

Depending on your experience and the project context, you may act as a hands‑on BA, a product‑minded discovery partner, a proxy Product Owner or a work stream lead. In all cases, your job is to make ambiguity manageable, decisions explicit and delivery focused on measurable value.

What you will do

Collaborate with Solution Architects and Product Owners and translate business goals into clear requirements, user stories, acceptance criteria, process flows, tech architecture, data flows and integration specifications that delivery teams