Brand Marketing Intern: Campaigns, Creators & Growth

TomTom; Amsterdam; Hybrid; EUR 6,700 - 10,000; Full time

Job summary

TomTom in Amsterdam is offering a six-month, full-time internship in marketing. You will support briefing, planning, and coordination of brand and product campaigns across channels, and contribute to product launches and partnerships.

Assist with influencer campaigns, PR activities, market research, and the creation/localisation of digital assets, working with CRM, sales, design, and external agencies. Ideal candidates are marketing or communications students, fluent in English, detail-oriented,

Qualifications

• Enrolled as a student in Marketing, Business, Communications, or related field.
• Excellent written and spoken English in an international environment.
• Organised with ability to manage multiple projects at different stages.
• Strong attention to detail and communication skills.
• Interest in consumer brands, social media, PR, partnerships, and influencer marketing.
• Familiarity with Instagram and TikTok as marketing channels.
• Basic analytics skills to support decision making.
• Proficiency with MS Office (Excel, Word, PowerPoint, Outlook).
• Interest in creative content development and collaborating with design teams.
• Curiosity about AI tools in marketing and their applications.
• EU work authorization.
• Available for six-month, full-time internship (40 hours/week).

Responsibilities

• Support the briefing, planning, and coordination of brand and product campaigns across different channels.
• Contribute to product launches, brand partnerships, promotional activities, and lifecycle marketing initiatives.
• Participate in brainstorming sessions and help develop creative campaign ideas and channel-specific concepts.
• Support influencer campaigns, including creator research and selection, briefing, content review, deliverable tracking, and reporting.
• Assist with PR activities such as research, media monitoring, campaign coordination, and performance reporting.
• Research potential brand partnerships and support campaign activation.
• Help manage and monitor the brand’s online presence, ensuring consistent messaging across social media and other marketing channels.
• Conduct market and competitor research to identify consumer trends, growth opportunities, and new ideas.
• Analyse campaign results and marketing metrics to understand campaign effectiveness.
• Support the creation and localisation of digital assets, point-of-sale materials, and translation projects.
• Collaborate with internal teams (CRM, sales, design, local marketing) and external agencies/partners.
• Explore how AI tools and emerging marketing technologies can support research, content development, and campaign execution.

Skills

Student

Marketing

Business

Communications

Project management

Attention to detail

English

Social media

Influencer marketing

Analytics

AI in marketing

EU work authorization

Six-month internship

40 hours/week

Education

Marketing student

Business student

Communications student

Tools

Excel

PowerPoint

Outlook

Job description

TomTom in Amsterdam is offering a six-month, full-time internship in marketing. You will support briefing, planning, and coordination of brand and product campaigns across channels, and contribute to product launches and partnerships.

Assist with influencer campaigns, PR activities, market research, and the creation/localisation of digital assets, working with CRM, sales, design, and external agencies. Ideal candidates are marketing or communications students, fluent in English, detail-oriented,