Brand Manager

Bloomon; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Equity options from day 1

Volunteer day

Commuter support

Phone allowance

24 vacation days + extra days

Job summary

Blo om on is seeking a senior brand manager in Amsterdam to lead evergreen campaigns, lifestyle shoots, activations, and a strong social media presence. You will partner with our Creative Lead and Brand & Range Director to shape brand communications and grow a distinctive European brand.

You will collaborate with Customer Insight, Commercial & Marketing, and Digital Product and Design teams, driving measurable impact while working in a fast-paced, budget-conscious environment.

Qualifications

• 4-6 years of experience in brand or marketing roles.

Responsibilities

• Own evergreen and peak campaigns across channels and activations.
• Lead on brand strategy and collaborate with Marketing and Creative teams.
• Manage the brand calendar and plan campaigns with clear priorities.
• Develop insight-led briefs for peak campaigns and guide creative development.
• Collaborate with cross-functional stakeholders to execute and report activities.
• Oversee production of lifestyle shoots and brand campaigns within time and budget.
• Drive CSR initiatives and ensure clear communication to customers across touchpoints.

Skills

Brand management

Campaign management

Social media

Stakeholder management

Creative collaboration

Leadership

Dutch language

Job description

We are looking for a senior brand manager to lead the function, spanning these specialisms of social media, PR, and campaign and production management. You'll also be a valued partner to our Creative Lead in developing our brand communications and you will use excellent collaboration and stakeholder management skills to work closely with our other stakeholders.

• Amsterdam
• Full-time
• Hybrid

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

Our Brand & Range team is a small core group of six across various functional areas: brand, range, merchandising, and floral design & styling. We are responsible for our global product and brand strategy, and work with teams across the business to bring these to life.

The Brand team is very close to the Creative team and we create most content in-house. We use customer insight and creative boldness to build recognisable, standout brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Customer Insight, Commercial & Marketing, and Digital Product and Design teams.

We’re passionate about who we are as a brand and we love seeing bloomon grow, so we work at a fast pace, pouring thought and consideration into everything we do.

Please note that this role requires fluent Dutch.

What you'll be doing:

Working in a small team means that every role has a broad scope and lots of responsibilities. Our brand manager is responsible for everything brand: evergreen and peak campaigns, lifestyle shoots, activations in our core markets, a super strong social media presence with maximised engagement, and PR when it matters. For social media and PR we have flexible support.

• You’ll be a go-to brand voice and guardian alongside our Creative Lead and Brand & Range Director, continually ensuring that output is on brand and meets the objectives of the brief.
• You’ll lead on brand strategy, execution and bigger brand projects, and will collaborate with the Marketing and Creative teams on projects related to other marketing channels. These plans are developed in line with our business goals and team priorities.
• You’ll own and manage the brand calendar and campaigns, and plan ahead to keep the content machine moving, clearly communicating business priorities to the creative team in a timely fashion.
• You’ll develop insight-led and inspiring creative briefs with clear business objectives for peak campaigns. You’ll work with the creative team to shape creative development to meet objectives, building targeted brand activations that deliver measurable results.
• You’ll adopt a test and learn mentality across campaigns, ensuring continual optimisation. You’ll spot opportunities for improvement and design measurable tests alongside other teams as relevant.
• You’ll be working with stakeholders from across the business to shape, iterate, execute and report on activity. Campaigns will vary from seasonal themes - led by the marketing team - to brand campaigns supporting key commercial moments.
• You’ll be responsible for creative production of lifestyle shoots and other brand campaigns and projects. In this part of the role you ensure delivery to brief, deadline and budget.
• You’ll lead on execution of our CSR initiatives including sustainability and charitable giving. You’ll ensure these initiatives are clearly communicated to customers across touch points, as a key driver of brand consideration.
• You’ll work with freelance and agency capacity for social media and PR in our core markets.

You’ll love this role if you…

• You like to have a broad set of responsibilities and are interested in making measurable impact with limited budget and resources (ie. you are creative to work with what you know and what you have)
• You have a tactical mindset, strong commercial view and a flair for creativity. You’re results-focused, comfortable with setting and measuring KPIs across your team’s work.
• You have a good understanding of brand communications and wider media culture to back up your recommendations and decisions. You actively search out great brand communications and will come with strong references and refreshing ideas.
• You work at pace on your own projects and feel comfortable working with freelancers and external parties. You’re comfortable guiding, evaluating, and if necessary, redirecting their work and will get stuck in wherever it’s needed.
• You’re a confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track and deliver against targets. You’re a strong collaborator and have experience working with other marketing teams and channels.
• You’re a creative problem solver who is solutions orientated and raises issues or unexpected problems early to ensure success.
• You’re confident and clear in presenting your work to your peers and (senior) stakeholders, and can tailor your communication to different audiences.

You will have:

• 4-6 years of experience in a brand or marketing role - ideally at a fast growing start-up or brand focussed business
• Ideally, experience working on ecommerce or D2C brands
• Experience with agencies / freelancers
• Experience owning and project managing complex cross-functional projects from ideation to execution
• Experience across as many brand touchpoints as possible, including physical product and social media
• Experience working collaboratively with creative teams to create work that is inspiring, engaging and delivers results
• Speaks fluent Dutch.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Our ways of working

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

• Lead change for good: we have the guts to try new things and step up to do what matters most
• Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
• Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
• Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

(Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, enabling all of our people to thrive and be successful each day.

Work that works for you

• Flexible working (core hours from 10-4pm)
• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
• Phone allowance

Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.