Brand Health Tracking Director

Tommy Hilfiger; Amsterdam; On-site; EUR 100,000 - 130,000; Full time

Benefits offered by this job

Exclusive onsite gym and fitness classes

Extensive food and beverage offerings

Career development programs

Employee discounts on products

Job summary

A global lifestyle brand in Amsterdam seeks a brand health leader to shape and implement global brand health metrics. The role requires over 10 years of experience in consumer and market intelligence. This leader will act as a principal advisor on brand equity and positioning, identifying risks and opportunities. Candidates should have expertise in brand performance measurement and influence decision-making at the highest levels. Extensive wellbeing initiatives and career development opportunities are provided.

Qualifications

• 10+ years of experience in consumer & market intelligence.
• Demonstrated ability to define frameworks and influence decision-making.
• Expertise in brand performance measurement and networking within the industry.

Responsibilities

• Shape and lead the global brand health program for Tommy Hilfiger.
• Serve as the principal advisor on brand equity and long-term positioning.
• Proactively identify brand risks and opportunities.

Skills

Consumer & market intelligence expertise

Influencing decision-making

Independent operation in complex environments

Innovative brand intelligence methods

Strong communication skills

Job description

Overview

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Role Description

Responsible for shaping and leading the global brand health program for Tommy Hilfiger comprising best-in-class future-proof methodology that capture brand strength across brand funnel, perception, visibility, share of search, and brand image. Acts as the company’s foremost authority on brand health, setting the standards by which brand equity is understood, measured, and advanced across PVH.

Core Content

• Establish and continuously evolve the strategic framework for brand health measurement, integrating multiple methodologies, vendors, and data sources into a unified, actionable view.
• Serve as the principal advisor to senior leadership (ELT, BLT, PLT, MLT) on brand equity, perception, and long-term positioning, translating complex data into clear strategic implications.
• Create and institutionalize proprietary approaches to measuring brand image and perception, positioning PVH as an industry leader in brand intelligence.
• Proactively identify and anticipate brand risks and opportunities, recommending interventions that strengthen global brand equity.
• Lead cross-functional research initiatives to resolve brand strategy challenges, guiding teams toward aligned, data-driven solutions.
• Act as the central liaison across Calvin Klein, Regions, and PVH Corp., ensuring full adoption of best practices and consistent application of insights globally.

Ideal Candidate

• 10+ years of experience in consumer & market intelligence, with recognized expertise in global brand health measurement.
• Demonstrated ability to define frameworks and influence decision-making at the highest levels of the business.
• Operates independently in highly complex environments, leading multi-stakeholder projects across seniority levels and geographies.
• Recognized internally and externally as an expert in brand performance measurement; networks extend beyond the company to industry peers, agencies, and research communities.
• Proven ability to develop innovative, proprietary methods that advance the field of brand intelligence.
• Strong influencing and communication skills, with the ability to distill complexity into clear strategic direction for leadership teams.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities
• Develop your career: PVH University curates and delivers training programs to develop your professional and personal goals
• Be at the forefront: stay connected to CALVIN KLEIN and TOMMY HILFIGER, and participate in seasonal market launches, sample sales and employee discounts

Check out our Amsterdam Campus here.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and position PVH as a leading brand group. We are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.