Brand & Creative Lead

DeltaQuad; Duivendrecht; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Coaching & growth

27 vacation days

Flexible working hours

Travel reimbursement €0.25/km or 2nd‑c

Pension PME

High‑tech environment

Open company culture

Lunch provided

Team drinks & activities

Job summary

DeltaQuad is seeking a Brand & Creative Lead to translate our mission and technology into clear, credible branding for government, industry partners and investors. You will shape how we present products and capabilities, balancing technical accuracy with compelling storytelling.

In this hands-on leadership role, you will guide design partners, drive campaigns, and ensure consistent brand output across channels, while collaborating with Product, Marketing and Engineering teams.

Qualifications

• B2B branding and creative leadership experience.
• Experience with technology, engineering, aerospace or complex products.
• Strong portfolio across formats.
• Translate technical information into engaging storytelling.
• Strategic thinker who can also execute ideas.
• Experience directing designers/agencies.
• Ability to work with Product, Marketing and Engineering.
• Attention to detail with high-quality standards.
• Fluent English required.

Responsibilities

• Brand strategy development translating mission and messaging into distinctive direction.
• Create concepts, formats and assets for campaigns, launches, events, and employer branding.
• Ensure brand consistency across channels and touchpoints.
• Translate complex technology into clear, credible storytelling with product teams.
• Lead and brief freelance designers and agencies, hands-on when needed.
• Improve guidelines, templates, workflows to scale creative output.

Skills

B2B Branding

Tech Industry

Strong Portfolio

Technical Storytelling

Strategic & Hands-on

Creative Leadership

Stakeholder Skills

Quality & Ownership

English Fluency

Job description

On a mission

At DeltaQuad, youll work on technology that truly matters. As a pioneer in long-range electric VTOL drones (Vertical Take-Off and Landing), we develop robust systems in collaboration with trusted partners, which are deployed across the globe for defence, agriculture and inspection. Our drones are reliable, user-friendly, and built to perform in demanding environments.

We combine technical innovation with a pragmatic mindset. What we do today shapes where youll be tomorrow, and youll play a crucial role in that journey.

Our core values

• Partnerships - Growing together through long-term collaboration

• Customer focus - Thinking and acting with the customer in mind

• Ownership - Taking responsibility for what we do

• Innovation - Finding smart, practical solutions

• Excellence - Focused on quality and results

• Team spirit - Building trust, growth, and enjoyment together

The role

The Brand & Creative Lead is responsible for translating DeltaQuad's mission, corporate positioning and communication strategy into clear creative direction, concepts, formats and high-quality brand output.

Operating at the intersection of advanced technology, defence and security, you will help shape how DeltaQuad presents its brand, products and capabilities to government and defence customers, international partners, industry stakeholders, investors and other professional audiences.

This is a different creative challenge from traditional consumer or retail branding. Our audiences are highly informed, our products are technically complex and credibility matters. You need to understand what makes a sophisticated product relevant to a B2B audience and turn technical capabilities into communication that is clear, distinctive and compelling without losing substance or accuracy.

This is a hands-on creative role, combining strategic and conceptual thinking with practical execution and creative production leadership.

Key responsibilities

• Brand Strategy & Direction: Help develop our brand strategy and translate our mission, positioning and messaging into clear and distinctive creative direction.

• Creative Concepts & Execution: Develop concepts, formats and assets for campaigns, product launches, market entries, events and employer branding.

• Brand Consistency: Own and strengthen brand consistency across our marketing and communication channels.

• Product Storytelling: Work with Product and technical teams to translate complex technology into clear, accurate and visually compelling communication, ensuring content receives the appropriate internal review where needed.

• Creative Leadership: Brief and guide freelance designers, agencies and other creative partners while remaining hands-on where needed.

• Creative Operations: Improve guidelines, templates, workflows and production processes to raise quality and make creative output more scalable.

What you bring

• B2B Brand & Creative Experience: Strong experience in branding, creative direction or visual communication within a B2B environment. You understand how to communicate to professional audiences and decision-makers, where credibility, clarity and substance are central to the brand.

• Technology or Industry Experience: Experience working with technology, engineering, aerospace, defence, robotics, industrial products or another complex technical offering is strongly preferred. You should be comfortable getting into the detail of a product to understand what you are communicating.

• Strong Portfolio: A portfolio demonstrating strong brand thinking and creative concepts within a B2B, technology or product-led environment, and their consistent application across different formats and channels.

• Technical Storytelling: You can take complex technical information and turn it into communication that is understandable and engaging while retaining the accuracy and substance expected by knowledgeable audiences.

• Strategic + Hands-on: Able to translate brand and communication strategy into creative work and comfortable executing ideas yourself.

• Creative Leadership: Experience directing designers, freelancers, agencies or other creative specialists.

• Stakeholder Skills: Able to work effectively with Product, Marketing, Engineering and other technical stakeholders and turn complex input into strong creative output.

• Quality & Ownership: A sharp eye for detail, high creative standards and the ability to manage multiple projects from concept through delivery.

• Professional fluency in English is required.

Who you are

You have a strong creative point of view without becoming precious about your ideas. You can explain why something works, challenge work that isnt strong enough and translate feedback from different stakeholders into a better creative outcome.

Youre comfortable working in an environment where not everything is already defined. Rather than simply maintaining an established brand system, you enjoy helping build and improve one.

You are genuinely interested in technology and complex products. You dont need to be an engineer, but you are curious enough to ask the right questions, understand what makes a product technically and commercially relevant and turn that into a strong story.

You understand that B2B technology branding requires a different approach from consumer branding. The audience may include engineers, defence professionals, government stakeholders, procurement teams, partners and other industry specialists. You know how to create work that gets their attention while still feeling credible, intelligent and appropriate for the environment were operating in.

You bring sound judgement about how to present complex information, balancing creative ambition with technical accuracy, audience expectations and organisational sensitivities.

Most importantly, you know how to balance creativity with clarity. Our products are highly technical and operate in serious environments, so the strongest creative work isn’t necessarily the loudest. It makes complex technology understandable, builds credibility and gives DeltaQuad a distinctive and consistent identity.

What we offer

• Coaching and professional growth opportunities

• 27 vacation days (based on full-time)

• 38-hour workweek with flexible working hours

• Travel reimbursement of €0.25/km or full compensation for public transport (2nd class)

• Excellent pension scheme through the PME pension fund

• Work in an innovative, high-tech environment with real-world impact

• Open, informal company culture where your ideas are valued

• Lunch provided by DeltaQuad, monthly team drinks, and regular team activities

Please note that, as part of our recruitment process, we may request a Certificate of Conduct (VOG) and conduct a background screening in accordance with our screening policy. We appreciate your understanding and cooperation throughout this process.