Creative Strategist, Retail Media - Creative - US Remote

DEPT; Amsterdam; Remote; EUR 59,000 - 76,000; Full time

Benefits offered by this job

Healthcare

Dental & Vision coverage

401K plan

PTO

Paid Company Holidays

Parental Leave

Job summary

DEPT® is a Growth Invention company that partners with ambitious brands to grow faster. The Creative Strategist will drive digital advertising performance through strategic planning, testing, and data-driven insights across paid media channels.

You will coordinate with Media, Client, and Creative Production teams to ensure brand guidelines are followed and tests evolve best practices. The role demands strong organization, cross-functional collaboration, and the ability to present clear insights

Qualifications

• 2+ years in Creative Strategy or related digital marketing role.
• Experience with paid media and creative testing.
• Strong storytelling and data-driven decision making.

Responsibilities

• Lead creative testing plans and translate results into actionable recommendations.
• Collaborate with Media, Client, and Creative Production teams.
• Present insights and defend creative directions to stakeholders.
• Develop decks and narratives to guide client decisions.

Skills

Creative Strategy

Paid Media

Creative Testing

Data Analysis

Communication

Project Management

Presentation Skills

Tools

Looker

Google Data Studio

Tableau

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As Creative Strategist, you will serve as a key contributor in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You’re just as comfortable synthesizing insights into a compelling story as you are juggling multiple project timelines. You feel passionate about analyzing complex data sets to create succinct, actionable creative insights.

You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media, Client, and Creative Production teams – building strong rapport through process and documentation to ensure a constant creative feedback loop.

The ideal candidate has 2+ years experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Meta/GDN/Amazon/TikTok ad creative is strongly preferred. This individual will report directly to DEPT’s Associate Director of Creative Strategy.

You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

You are a highly organized and proactive thinker who thrives at the intersection of creative strategy, performance marketing, and cross-functional collaboration. In this role, you’ll act as the connective tissue between paid media, design, and strategy—owning creative testing and insights while driving clear, actionable recommendations grounded in data. You’re fluent in performance channels, particularly paid social, and ideally have experience in eCommerce or DTC environments.

This role requires someone who can manage complex projects with grace, deliver under tight deadlines, and communicate with clarity and speed. Agency experience or similar fast-paced environments is a strong plus.

WHAT YOU WILL DO:

Creative Testing & Performance Insights

• Analyze paid media results to generate actionable creative insights and new test hypotheses




• Translate data into compelling narratives that inform next-gen creative production




• Well-versed in Excel and Google Sheets to analyze data data at scale and build compelling data visualizations




• Build and maintain creative testing roadmaps tied to performance KPIs and goals

Project & Process Management

• Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery




• Proactively communicate with senior leadership and stakeholders both internally and externally




• Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals

Client & Internal Communication

• Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews




• Confidently present and defend creative insights




• Develop decks and narratives to guide client decision-making on creative direction




• Help ensure alignment and buy-in across internal and external stakeholders

Strategy & Cross-Functional Collaboration

• Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations




• Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion




• Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals

Thought Leadership

• Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations




• Help shape and evolve our internal creative strategy processes

WHAT YOU WILL BRING:

• 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing




• Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.)




• Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends




• Clear and responsive communicator—someone who thrives on being in sync with teammates and clients




• Ability to manage multiple priorities and projects without dropping the ball




• Strong presentation and storytelling skills

WHAT WILL IMPRESS US:

• eCommerce or DTC experience




• Agency experience or high-output environment comfort




• Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards




• Proven ability to contribute to process development

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage




• 401K plan, plus matching




• PTO




• Paid Company Holidays




• Parental Leave

**WE SUPPORT YOU BEING YOU: **

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

*Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. *

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts * *here

#LI-Remote

Role Ref Number: 7823

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise,** physical location**, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range$66,300—$85,000 USD