Art Director - FMCG/ CPG

INDG | Grip; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Job summary

Grip is shaping the infrastructure for enterprise content production, turning brand systems into scalable, production-grade outputs. As Art Director you will define what on-brand means and build the visual language used across formats, markets, and platforms.

You’ll translate strategic briefs into a consistent, high-quality visual system, guiding designers, collaborating with engineers, and presenting concepts to clients. Amsterdam-based role, with global brand impact.

Qualifications

• Portfolio demonstrating campaigns, content, and film with a strong point of view.
• Ability to translate strategy into repeatable visual systems.
• Experience leading brand work with major brands or stakeholder rooms.

Responsibilities

• Turn a brand's visual identity into a set of scalable rules for light, layout, type, and imagery.
• Set the bar for every output and keep raising it.
• Review outputs with a director's eye and fix what's off and protect what's great.
• Partner with engineers to preserve creative intent from concept to screen.
• Work with clients and brand teams to turn feedback into buildable ideas.

Skills

Art direction

Visual branding

Campaign production

Client management

Tools

Adobe Creative Suite

Figma

Job description

Grip is building the infrastructure for enterprise content production: a visual programming platform that turns brand systems into scalable, production-grade output.

Every great brand has a look, a feel, a way of seeing the world. Our job is to make sure that never gets lost, even when it's being produced a thousand times a day, in a dozen formats, across every market.

That's where you come in. As Art Director at Grip, you decide what "on-brand" really means and build the visual language that lets it hold up at scale, everywhere, automatically.

What You Will Do

• Turn a brand's visual identity into a living set of rules for light, layout, type, and imagery, precise enough to be followed faithfully at scale
• Set the bar for every piece of visual output, and keep raising it
• Review every output with a director's eye. Catch what's off, fix what's close, and protect what's great
• Partner with engineers to make sure creative intent survives the trip from your head to the screen
• Sit with clients and brand teams, and turn "I don't love it" into something specific and buildable

• Hold the line between creative ambition and what is possible to ship at scale

Who You Are:

• An Art Director with a portfolio that proves it, campaigns, content, and film with real craft and a clear point of view
• You think like a director of photography, someone who knows light, lens, color, mood, and framing cold, on set and on screen
• You’ve worked with big brands or big stakeholder rooms, and know how to hold your ground
• You can take a vague strategy deck and turn it into an idea a team can actually make

• Experience working with clients and brands based in Asia is a plus.

Why Join Grip?

The Platform Position

Grip is building infrastructure for enterprise creative production—where brand systems are executed through software, not manually recreated.

The Market Timing

Enterprise demand for high-volume, on-brand content is accelerating. AI enables generation, but without structured art direction, output breaks. This role defines that structure.

The Technical Moat

Grip combines visual programming, AI workflow orchestration, and multi-tenant architecture (TypeScript, Python, Elixir, C#) to deliver production-grade creative at scale.

The Work

You define how global brands scale visually—turning creative intent into systems that produce consistent, high-quality output across every touchpoint.

INDG Grip handles and uses personal data of job applicants in line with its Recruitment Privacy Policy.