AI Editorial & Creative Lead

Keesing Media Group; Amsterdam; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Salary tailored to experience

Annual profit sharing

One-year contract with potential for'

Pension fund

Personal Choice Budget (PKB)

NS Business Card coverage or travel

Home office allowance

In-house lunch & vitality program

Puzzle subscription

Job summary

Keesing Media Group in Amsterdam seeks an AI Editorial & Creative Lead to bridge editorial craft and Generative AI. You’ll shape the AI roadmap across editorial, puzzle, design and studio teams, turning developments into practical use cases and hands-on AI applications.

Reporting to the CTO, you’ll test, train and inspire teams while maintaining a sharp focus on quality. The role blends strategic oversight with hands-on implementation in a hybrid, supportive culture that values creativity and

Qualifications

• Experience in editorial, publishing, or content-driven environments.
• Proven engineering background with Generative AI integration.
• Experience building and testing AI workflows and APIs for content/visual production.
• Strong editorial mindset and quality-driven processes.
• Ability to think in systems and architecture.

Responsibilities

• Own the AI roadmap across editorial and creative workflows.
• Identify AI developments and translate into practical use cases.
• Provide hands-on AI use support in puzzle content, layout and visual production.
• Support studio workflows in image research, generation and visual development.
• Build AI knowledge via training, workshops, and documentation.
• Initiate pilots, evaluate results and scale successful applications.

Skills

Editorial craft

Generative AI integration

AI workflows design

Systems thinking

Collaboration & training

Job description

At Keesing Media Group, AI is reshaping how we create, design and produce the puzzles and content that millions of people enjoy every day. At Keesing, craft always comes first. Our puzzles are made with care and expertise, and AI is here to support the people who make them, never to replace the quality and creativity our readers expect. As our AI Editorial & Creative Lead, you're the one who turns that potential into practice, always in service of the craft. You spot the developments that matter, translate them into hands-on use cases, and help our international editorial, puzzle, design and studio teams work smarter, faster and more creatively.

Reporting to the CTO, you operate at the heart of our International Editorial organization. It's a role for someone who genuinely bridges two worlds: the editorial craft of quality content and the technical possibilities of Generative AI. You won't just advise from the sidelines, you'll build, test, train and inspire.

Your role

• Own the AI roadmap across companywide editorial and creative workflows
• Identify and assess relevant AI developments, tools and trends for editorial and creative work
• Translate AI opportunities into practical use cases for editorial, puzzle, design and studio teams
• Provide hands-on support for AI use in puzzle content, puzzle design, layout and visual production
• Support DTP/Studio workflows in image research, selection, generation and visual development for puzzles, covers, illustrations and supporting materials
• Build AI knowledge and capability through training, workshops, guidance and documentation
• Initiate and evaluate pilots and experiments, and help scale successful applications into structured working methods
• Map needs, pain points and high-potential use cases across teams, and support immediate studio and editorial needs
• Act as the go-to point of contact for AI questions across the organization, keeping teams informed on relevant developments and maintaining overview across initiatives.

What we offer

As AI Editorial & Creative Lead at Keesing Media Group in Amsterdam, you become part of a unique employer. That means ownership of and a say in your own career.

Additionally, we offer:

• A competitive and market-appropriate salary tailored to your level of experience and expertise
• Annual profit sharing
• A one-year contract with the intention of permanent employment based on mutual satisfaction
• Pension via Stichting Mediahuis Pensioenfonds (two thirds employer, one third employee)
• A Personal Choice Budget (PKB) that you can use according to your own preferences
• An NS Business Card (100 percent employer coverage for commuting) or a travel allowance of €0.23 per kilometre
• We have a hybrid working structure with attention to a good work-life balance. In addition, you receive a home office allowance of €2.35 per day
• A daily optional in-house lunch, a vitality programme and a puzzle subscription of your choice

What you bring

• Relevant experience in an editorial, publishing, creative or content-driven environment
• A proven engineering background with a focus on Generative AI integration
• Experience building and testing AI workflows and APIs relevant to content and/or visual production
• A strong editorial mindset and understanding of quality-driven content processes
• The ability to think in systems and architecture
• Affinity with design, layout, studio workflows and visual production
• A talent for translating new technology into practical, usable solutions
• Strong collaboration, communication and training skills
• A deep respect for editorial craft and a conviction that AI should elevate quality, never dilute it
• A curious, pragmatic, hands-on and quality-conscious attitude

What makes us tick

Over 100 years ago, Keesing was founded with a simple idea: to turn thinking into play and play into a lifelong habit. What started as a passion for problem-solving has since grown into a multi-country, multi-brand leader in Braintainment, engaging millions of curious minds around the world.

We've learned that when you bring together people who thrive on a good challenge, remarkable things happen. Driven by a mindset that embraces change, we dive deep into the details and constantly explore new ways to innovate our work. Whether you're developing fresh concepts, building cutting-edge technology or shaping our business strategy, you'll be part of a team of sharp, quirky individuals dedicated to making brains tick.

Joining Keesing means accepting a daily invitation to stretch your thinking and be part of a culture where play is serious business. You might not have planned a career in puzzles, but once you're here, it will quickly feel like the perfect fit.

The Keesing experience

At Keesing, we combine the entrepreneurial energy of a scale-up with over a century of puzzle publishing expertise. We keep things simple, supportive and focused on results, empowering our people to shape their roles, share ideas freely and make real impact. With a flat structure and hybrid working, we foster open communication and trust across all levels. From tailored onboarding to regular inspiration days and direct CEO access, we invest in creating a workplace where collaboration, creativity and personal growth thrive.

Are you the missing piece we're looking for?