(WFH) Digital Marketing Specialist

Alpha Iota BPO Sdn Bhd; Kuala Lumpur; Remote; MYR 60,000 - 80,000; Full time

Job summary

A leading BPO company in Kuala Lumpur is seeking a Creative Strategist to develop innovative marketing campaigns aimed at gaming audiences. The ideal candidate will have 2-4 years of experience in creative strategy and a strong understanding of performance-driven marketing. Proficiency in Chinese and English communication is essential. Join a supportive team and enjoy health perks, and exciting work-from-home opportunities.

Benefits

Exciting work-from-home opportunities

Learning & Development Programs

Health and Wellness Benefits

Supportive team environment

Lucrative salary package

Qualifications

• 2-4 years of experience in creative strategy or campaign ideation.
• Familiarity with performance-driven marketing.
• Strong analysis skills for competitor campaigns.

Responsibilities

• Develop creative strategies for gaming audience acquisition.
• Analyze trends in gaming and digital advertising.
• Collaborate with media buyers on performance metrics.
• Write briefs and guide brainstorming sessions.
• Maintain consistency in messaging across platforms.

Skills

Creative strategy

Market research

Performance analysis

Collaboration

Communication in Chinese and English

Tools

Meta Ads Library

BigSpy

TikTok Creative Center

Job description

Join Our Alpha Iota Family, Where Everyone Wins!

• Exciting Work-from-Home Opportunities

• Learning & Development Programs to Upskill Yourself

• Lucrative Salary Package

• Health and Wellness Perks & Benefits

• Motivating and Supportive Teams

...and lots more!

Alpha Iota is based in Southeast Asia, where we are rapidly growing and are constantly on the lookout for talented individuals like yourself who want to make a difference and kickstart their successful careers. Here's what awaits you at Alpha Iota!

What would you be doing:

1. Creative Strategy & Campaign Direction

• Develop creative strategies that align with acquisition and engagement goals across paid and owned channels.

• Lead ideation of campaign concepts, hooks, narratives, and content formats that resonate with gaming audiences.

• Translate insights and briefs into clear creative direction for designers, editors, and writers.

2. Market & Competitor Research

• Monitor trends across the gaming and digital advertising space using tools like Meta Ads Library, BigSpy, and TikTok Creative Center.

• Analyze top-performing ads and competitor campaigns to identify creative gaps and white space opportunities.

• Maintain a trend deck or swipe file that keeps the team inspired and informed.

3. Performance-Backed Strategy

• Collaborate with media buyers and marketing leads to review ad metrics (CTR, ROAS, CVR, LTV, etc.) and utilize them to inform creative testing and refinement.

• Build creative testing frameworks from angles and hooks to formats and messaging.

• Help establish feedback loops between design and performance teams.

4. Collaboration & Creative Briefing

• Serve as the strategic lead on creative projects, writing briefs, defining objectives, and guiding brainstorming sessions.

• Collaborate closely with content producers to ensure creative output is aligned with both strategy and brand.

• Step in with light design support if needed during high-volume periods or team absences (optional, not core).

5. Messaging & Audience Insights

• Understand the psychology and motivation of gamers and help shape messaging that speaks to their desires and triggers.

• Maintain consistency across creative touchpoints while tailoring messaging to different audience segments and platforms.

To be successful in this role, you will need to have:

• 2 -4 years of experience in creative strategy, brand planning, or campaign ideation, preferably within digital marketing, gaming, or entertainment sectors.

• Familiarity with performance-driven marketing, you understand how creative connects to acquisition and retention.

• Strong experience analyzing competitor campaigns and distilling insights from ad libraries and market tools.

• Confident in leading creative brainstorming sessions and giving feedback to execution teams.

• Excellent written and verbal communication skills in Chinese and English.