Website Marketing Manager

Swiss Re; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading global reinsurance firm in Kuala Lumpur is seeking a Website Marketing Manager. This role involves creating and managing high-quality web experiences that support business objectives. The ideal candidate has over 5 years of B2B digital marketing experience, strong web content production skills, and a collaborative spirit to enhance user engagement and conversion rates. Join a forward-thinking team committed to innovation and effective digital journeys.

Qualifications

• 5+ years of experience in website content production in a B2B environment.
• Strong experience building campaign and event pages using templates.
• Proven ability to manage website requests and timelines effectively.

Responsibilities

• Create, build, and manage website experiences that deliver results.
• Apply SEO best practices for metadata, tagging, UX to improve conversion.
• Leverage data insights to monitor website performance and recommend actions.

Skills

User experience

Digital marketing

SEO

Data analysis

Collaboration

Content management

Education

Bachelor's degree in marketing or related field

Tools

CMS

Job description

Are you passionate about creating exceptional digital experiences that drive engagement and conversion? Join our innovative Marketing team to shape the future of our web presence across the APAC region. As our Website Marketing Manager, you'll blend creativity with technical expertise to build high-quality web experiences that resonate with our customers and support our business objectives.

About the Role

In this dynamic position, you'll create, build, and manage website experiences that deliverresults. You'll work at the intersection of marketing, design, and technology to ensure our digitalpresence reflects our brand values while driving business outcomes.

Key Responsibilities

• Review and build user-friendly web pages using approved templates, ensuring clarity, structure, and performance
• Analyze and execute website requests, managing deployment timelines and coordinating across teams
• Apply SEO expertise and best practices for metadata, tagging, UX, and personalization to improve reach and conversion
• Leverage data insights and A/B testing to monitor website performance and recommend optimization actions
• Implement UX principles and utilize automation and AI tools to enhance customer engagement across journeys
• Align page structure with customer segmentation to support campaign goals effectively
• Ensure compliance with publishing standards, brand guidelines, accessibility, and legal requirements
• Maintain documentation and contribute to knowledge sharing on CMS capabilities and workflows

About the Team

You'll be joining our Marketing Services & Operations department within the Marketing Division. Our team is responsible for delivering exceptional digital experiences that support business objectives across regions. We work collaboratively with stakeholders from Brand and Marketing teams (for content) and Group Communications (for platform) to create cohesive, effective digital journeys for our customers. We're a forward-thinking team that values innovation, data-driven decision making, and continuous improvement.

About You

You're a digital marketing professional with a keen eye for detail and a passion for creating exceptional user experiences. You thrive in collaborative environments but can also work independently to deliver result. You understand how to translate business objectives into effective digital experiences and are constantly looking for ways to optimize and improve based on data and insights.

We are looking for candidates who meet these requirements:

• Bachelor's degree (or equivalent) in marketing, communications, digital media, or related
• field
• 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment
• Strong hands-on experience building campaign, product, and event pages using reusable
• templates and structured components
• Proven ability to manage website requests and timelines, working across teams to deliver
• high-quality web content
• Solid understanding of user experience, web design principles, and mobile-first best
• practices
• Experience using data and UX insights to improve website performance
• Good written and spoken English
• A team player with a collaborative approach

These are additional nice to haves:

• Familiarity with behavioral science and AI in website optimization
• Comfort in guiding and supporting other regional website managers on CMS enablement
• Self-motivation and willingness to learn and adopt new technologies related to digitalexperience

About Swiss Re

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. We cover both Property & Casualty and Life & Health. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.

If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.

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