Vocational skills mentor

Xinyi Glass LLA; Johor Bahru; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading glass manufacturing company in Johor Bahru is seeking a Chief Marketing Officer (CMO) to develop and execute its marketing strategy. The successful candidate will enhance brand influence and drive business growth by integrating multi-dimensional resources across marketing channels. The ideal candidate should have over 15 years of marketing experience, strong leadership skills, and a track record in brand building. This position offers an opportunity to lead the marketing team in a competitive market.

Qualifications

• 15+ years of marketing experience with proven brand-building track record.
• Strong communication and cross-departmental collaboration skills.
• Experience in integrated marketing communications and digital channels.

Responsibilities

• Develop and implement the overall marketing strategy.
• Analyze industry trends for differentiated brand positioning.
• Oversee marketing, advertising, and public relations for brand consistency.
• Lead and develop the marketing team, setting goals and performance reviews.
• Manage marketing budgets to ensure return on investment.

Skills

Strategic thinking

Brand management

Digital marketing

Leadership

Data analysis

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

Overview

Chief Marketing Officer (CMO) is a core member of the company's senior management team, fully responsible for developing and executing the company's marketing strategy, enhancing brand influence, and driving business growth. The CMO integrates multi-dimensional resources across brand management, marketing, digital marketing, user growth, and customer relationship management to ensure the company maintains a long-term advantage in a highly competitive market.

Key Responsibilities

• Develop and implement the company's overall marketing strategy to support its long-term development goals.
• Analyze industry trends and the competitive landscape to develop a differentiated brand positioning strategy.
• Brand Management: Build and maintain the company's brand image, enhancing brand awareness and reputation.
• Oversee marketing, advertising, public relations, and other activities to ensure brand consistency.
• Marketing and Growth: Plan online and offline marketing campaigns to improve customer acquisition and conversion rates.
• Direct digital marketing efforts (SEO/SEM, social media, content marketing, and KOL collaborations).
• Drive data-driven user growth strategies to increase customer lifetime value (LTV).
• Team Leadership and Cross-Departmental Collaboration: Lead and develop the marketing team, setting goals and performance reviews.
• Work closely with sales, product, operations, and other departments to drive revenue growth.
• Market Research and Customer Insights: Analyze customer behavior and market needs in depth to identify potential opportunities.
• Oversee market research and user data analysis to optimize marketing decisions.
• Budget and Resource Management: Develop and manage marketing budgets to ensure return on investment (ROI).
• Effectively allocate resources to maximize the effectiveness of marketing activities.

Requirements

• Education: Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• Experience Requirements: 15+ years of marketing/branding experience, with at least 3+ years of senior management experience. Proven track record in brand building, digital marketing, and growth marketing.
• Professional Skills: Experience with integrated marketing communications (IMC) and digital marketing channels. Ability to analyze market data and provide strategic insights. Excellent communication, coordination, and cross-departmental collaboration.
• Personal Qualities: Strategic thinking and innovative spirit. Strong goal-oriented and results-oriented. Possess leadership and team management skills.