Vice President, Marketing

Internetwork Expert; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing leader to spearhead innovative strategies that drive growth in global markets. This role requires a creative thinker with a decade of experience in marketing, particularly in the SaaS sector. You will collaborate closely with the CEO and lead a talented team, crafting compelling campaigns that resonate across North America, Europe, and APAC. With a focus on performance metrics and audience engagement, you will shape the future of marketing in a vibrant, fast-paced environment. If you thrive on challenges and have a passion for strategic marketing, this is the opportunity for you.

Benefits

Flexible Work Hours

Extra Annual Leave

Optical & Dental Subsidies

Life & Medical Insurance

Free Coffee and Beverages

Sports & Social Activities

Qualifications

• 10+ years of marketing experience in SaaS or tech environments.
• Proven knowledge of global marketing concepts and techniques.

Responsibilities

• Develop and implement online and offline marketing strategies.
• Lead planning and implementation of marketing activities across various teams.

Skills

Digital Marketing

Strategic Planning

Team Leadership

Performance Marketing

CRM Management

Content Marketing

Social Media Marketing

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Master's Degree in Business Administration

Tools

Google Analytics

CRM Software

Marketing Automation Tools

Job description

The role is responsible for hands-on market growth hacking, market share penetration, and challenging the conventional way of marketing. A risk taker with a creative mindset to think out of the box to work on global products selling into North American, European and APAC markets.

All of the above require strategic conceptualization, well-carved messages to achieve maximum audience engagement. The role will work closely with the CEO and responsible for coaching a team to elevate their online marketing skills.

The Job:-

• Work closely with the Sales and Creative teams to generate pipeline of high quality online leads for online and offline conversion with efficient CPA, CPL, net cash payback and LTV/CAC metrics
• Develop and implement the appropriate online & offline marketing strategy for all new and existing products covering product launch marketing plans, including campaigns/promotional calendars and programs, new product introductions and other marketing projects.
• Lead the planning and implementation of activities across Acquisition, Activation, Revenue, Retention, Referrals (AARRR) funnel with trackable KPIs
• Be accountable for performance for various teams within marketing such as CRM, Paid Performance Marketing, Affiliate Marketing, Content and Marketing Communications which includes Social Media and Community Marketing
• Set up and oversee annual online marketing budgets across awareness, social and direct response campaigns and retention campaigns across all online mediums.

The Person:

• Minimum 10 years of marketing experience (preferably in Software as a Service (SaaS)/apps/software products/tech/ecommerce environment).
• Have a clear overview of the new age marketing spectrum, with proven knowledge and application of a wide range of global marketing concepts and techniques.
• Self-starter with a competitive nature and desire to make things happen.
• Adaptable and able to respond quickly in a fast paced environment
• Excellent communication and interpersonal skills with the ability to lead members of the department.
• Strategic but don’t mind getting hands-on when the situation demands.
• Innovative, solution-focused and makes sound decisions that balances between risk and progress.
• Able to travel as and when required.

• Flexible Work Hours -Early bird or slow starter? It’s your call! Start your day anytime between 7am to 10am — because we believe life doesn’t run on a one-size-fits-all schedule.
• Extra Annual Leave -Time off is golden — and we believe in rewarding loyalty! Get extra days of annual leave every year. The longer you stay, the more you play!
• Optical & Dental Subsidies -We’ve got your smile (and your sight) covered! Enjoy subsidies for dental and optical care, because well-being matters.
• Life & Medical Insurance -Health comes first — always. Rest easy knowing you're protected with life and medical coverage.
• Coffee (and more) -Calling all caffeine lovers! Get your daily fix from our pantry, plus a variety of other beverages to fuel your day.
• Sports & Socials -We play as hard as we work! Join our weekly games — from badminton and futsal to a round of pickleball. Take a break with PS4 sessions in the office, and don’t miss our fun-filled festival gatherings throughout the year.