Vice President, Digital Campaign and Ops

Gated Talent; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a seasoned leader to spearhead their Sales Solutions team. This role involves developing innovative media packages and overseeing the execution of multi-platform campaigns. With a strong focus on creativity and operational excellence, you will manage a talented in-house creative team while leveraging data insights to optimize campaign performance. If you have a passion for digital advertising and a proven track record in leadership, this is an exciting opportunity to make a significant impact in a vibrant and inclusive workplace.

Qualifications

• 10+ years in media and digital advertising, with 5 years in leadership.
• Proven ability to lead cross-functional teams and deliver complex campaigns.

Responsibilities

• Lead the Sales Solutions team in developing innovative media packages.
• Oversee planning and execution of campaigns across multiple platforms.
• Manage the in-house creative team and drive creative innovation.

Skills

Media Planning

Digital Advertising

Campaign Operations

Stakeholder Management

Creative Development

Problem-Solving

Tools

Looker Studio

Tableau

Job description

Job Description

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

Job Responsibilities

What you will do:

1. Lead the Sales Solutions team in developing innovative media packages, bundles, and go-to-market offerings.
2. Work with Sales and Business Development teams to build custom solutions that meet client objectives while maximising yield.
3. Balance creativity and inventory feasibility to create compelling, scalable campaign frameworks.

Campaign Planning & Implementation

• Oversee the planning, scheduling, trafficking, and live execution of all campaigns across platforms (TV, Digital, Audio, Social).
• Ensure timely, accurate campaign delivery with continuous performance optimisation.
• Establish SOPs and cross-functional workflows to drive operational excellence.

Creative Solutions

• Manage the in-house creative team, including HTML5 ad developers and creative engineers.
• Translate campaign objectives into engaging creatives that align with platform specs and brand standards.
• Drive creative innovation through new formats and personalized experiences.

Data, Insights & Performance

• Oversee the Head of Data & Insights in delivering dashboards, campaign performance reports, and business intelligence.
• Analyse data to uncover trends, identify optimisation levers, and recommend improvements to the business.
• Ensure campaign learnings are fed back into the sales and planning cycle to uplift future performance.
• Serve as the executional lead to bring business, sales ideas and client briefs to life.
• Translate conceptual pitches into actionable plans with defined deliverables, timelines, and KPIs.
• Collaborate closely with Sales and Business Development team to stress-test feasibility, ensure cross-functional readiness, and guarantee successful campaign rollout.

Requirements

Who you are:

• 10+ years of experience in media, digital advertising, or campaign operations, with at least 5 years in a senior leadership role.
• Strong understanding of campaign workflows, media planning, creative development, and digital ad operations.
• Proven ability to lead cross-functional teams and deliver complex, multi-platform campaigns.
• Deep knowledge of campaign performance metrics, BI tools (e.g., Looker Studio, Tableau), and campaign management platforms.
• Excellent stakeholder management, communication, and problem-solving skills.
• Highly organised, commercially minded, and execution-focused.

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