Vertical Marketing Manager - Municipal

Hach; Petaling Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

Veralto in APAC seeks a Municipal Vertical Marketing Manager to drive growth across core markets in Asia. You will shape regional strategies, work with marketing, sales and service leaders, and translate market insights into actions.

This role requires cross‑functional influence, strong analytics, and a customer‑centric mindset to expand the core business and new channels in a fast‑paced environment. Based in Malaysia with travel ~30%, you will partner with global and regional teams to implement

Qualifications

• 8+ years of progressive work experience in Marketing, Corporate Strategy or Sales
• Strong critical thinking skills; intercultural communication
• Strategic and growth-oriented mindset with customer centricity
• Time and project management skills; ability to manage multiple projects
• Able to operate in international matrix organization

Responsibilities

• Drive vertical strategic plan for respective markets
• Collaborate cross-functionally with marketing, sales and service leaders to achieve growth targets
• Analyze customer requirements, market trends, and competitive environment and translate into insights, strategies and actions
• Collaborate with global and regional APAC teams to develop marketing plans and strategies for growth, new products and distribution channels
• Drive cross-functional alignment and gather voice of customers to address pain points

Skills

Marketing

Strategic thinking

Cross-functional collaboration

Customer centricity

Project management

Communication

Education

Bachelor's degree in Business, Marketing or Engineering

MBA

Job description

About Us

Veralto

Veralto launched in October 2023 as a $5 billion global leader in essential technologies with a bold vision for creating an enduring positive impact for the world. Our operating companies are building on a long-standing legacy of success, innovation, and deep customer trust as they work to create a safer, cleaner, more vibrant future. Veralto is headquartered in Waltham, Massachusetts with 13 operating companies and 300+ locations worldwide. Our global team of 16,000 associates is committed to making an enduring positive impact on the world united by a powerful purpose. Safeguarding the World’s Most Vital Resources™

Veralto's Water Quality Companies' – Hach, Chemtreat, Trojan Technologies, OTT Hydromet, Sea-Bird Scientific, McCrometer, XOS & Aquatic Informatics- helps to manage, treat, purity & protect the global water supply from municipal & wastewater treatment facilities to lakes, rivers, watersheds, and oceans

Our Product Identification companies – Videojet, Esko, X-rite, Linx, and Pantone help package and protect the world’s food, medicine, and essentials by tracing and authenticating billions of goods that travel the global supply chain daily.

Please login to our site - https://www.veralto.com/

WATER QUALITY PLATFORM

Water Quality (‘WQ") Platform is part of the Environmental & Applied Solutions reporting segment and is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater, and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including Hach, Trojan Technologies, McCrometer and ChemTreat. WQ Asia has sales offices in India, Australia, New Zealand, Singapore, South Korea, Thailand, Malaysia, Indonesia, Vietnam, and the Philippines.

Role Description

The Municipal Vertical Marketing Manager (VMM) is responsible to drive regional revenue growth in assigned Industrial market(s) in alignment with Hach’s commercial plan. This includes understanding market drive and growth, market drivers and opportunities, competitive environment and the interconnectedness of Hach’s solutions and developing and executing strategies to drive growth in existing and adjacent markets. A successful VMM is customer focused, strategic, action oriented, has a strong organizational agility and leads by influence to identify and implement growth initiatives. Reporting to the Marketing Director APAC within the APAC Marketing team, the VMM brings customer centricity to marketing and commercial activities and leverages the relevant Veralto Enterprise Systems (VES) to develop and implement marketing strategies in alignment with APAC commercial goals.

What You’ll Be Doing (Job Responsibilities)

• Driving growth by leading the vertical strategic plan for the respective markets
• Collaborating cross-functionally with the marketing, sales and service leaders to achieve growth targets for Hach’s core markets in APAC region
• Analyzes customer requirements, market trends, and the competitive environment in the targeted customer segment to identify opportunities and threats and translates them into insights, strategies and actions
• Collaborate with Hach global and regional APAC marketing team to develop marketing plans and strategies for the further growth of the core business, market expansion, the introduction of new products and the penetration of new distribution channels
• Drive cross-functional alignment with the rest of the marketing team, sales, and service, bringing customer centricity to all commercial activities by gathering and analyzing voice of customers to understanding customer pain points

Travel (Required Estimated % of Time):

30%

What We Are Looking For (Skills & Qualifications)

• Bachelor’s degree required preferably in Business, Marketing or Engineering degree
• 8+ years of progressive work experience in Marketing, Corporate Strategy or Sales with demonstrated ability to drive growth initiatives by working cross-functionally in an international matrix organization
• Strong critical thinking skills; ability to synthesize data and facts to draw logical and actionable conclusions combined with good intercultural communication skills
• Strategic and growth-oriented mindset, collaborative working style, and customer centricity
• Self-motivated and keen to drive for execution and results
• Demonstrated proficiency in time and project management skills; ability to manage multiple projects across critical yet often fluctuating deadlines
• Strong organizational and prioritization skills with attention to detail
• Thrives in a fast paced, high demand environment

Nice To Have Experience

• MBA degree and/or degree in environmental engineering
• Knowledge of Municipal Water Analytics Industry (e.g. Drinking Water and Waste Water)

What’s In It For You

• You will play an integral part in shaping the OpCo and the whole platform’s business in Asia, one of strongest and highly visible region with many untapped opportunities
• You will work with a team where the goal is to create an environment of continuous-improvement, wellness, and open, honest, two-way communication

Diversity, Equity, and Inclusion | Veralto:

At Veralto, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Veralto and all Veralto Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.