[URGENT] Freelance Brand Director/Senior Brand Director (20 Aug 2025 to 31 Oct 2025)

TBWA SINGAPORE PTE LTD; Pasir Panjang; On-site; MYR 200,000 - 250,000; Part time

Job summary

A leading advertising agency is seeking a Freelance Brand Director to lead high-profile, integrated campaigns, primarily in the public sector. Responsibilities include directing creative strategies, managing stakeholder relationships, and overseeing the entire campaign lifecycle. Ideal candidates will have a track record in integrated campaigns and strong multi-channel marketing skills.

Qualifications

• Proven track record as an Account Director or Brand Director in an advertising agency.
• Experience leading large-scale, nationwide campaigns—preferably in the public sector.
• Exceptional client servicing and relationship management skills.

Responsibilities

• Shape and drive the creative direction of integrated campaigns.
• Build relationships with senior client stakeholders and internal teams.
• Oversee the full campaign lifecycle from brief to evaluation.

Skills

Client servicing

Multi-channel marketing

Strategic thinking

Relationship management

Communication skills

Job description

About the Role

We are seeking an experienced and strategic Freelance Brand Director / Senior Brand Director to lead high-profile, integrated campaigns—particularly within the public sector—delivering creative excellence and measurable impact. This role is ideal for a confident and resourceful leader who can navigate and manage both internal and external stakeholder relationships, and drive campaigns from concept to execution.

Key Responsibilities

• Shape and drive the creative and strategic direction of integrated campaigns, ensuring alignment with client objectives and brand positioning.
• Build strong, trust-based relationships with senior client stakeholders, partner agencies, media vendors, and internal creative, strategy, and production teams.
• Lead nationwide, multi-channel campaigns across tv, print, outdoor, digital, social, and experiential touchpoints, ensuring consistency, quality, and timeliness.
• Oversee the full campaign lifecycle from brief development and creative concepting to production, launch, and post-campaign evaluation.
• Navigate the requirements, sensitivities, and approvals processes of public sector and government-related work, ensuring compliance and effective public engagement.
• Work independently while also inspiring and guiding a cross-functional team to deliver best-in-class creative and strategic solutions.
• Manage shifting priorities and tight timelines with resilience, adaptability, and a solutions-focused mindset.

Skills & Experience

• Proven track record as an Account Director, Senior Account Director, or Brand Director in an integrated advertising or creative agency environment.
• Experience leading large-scale, nationwide campaigns—preferably in the public sector.
• Strong understanding of multi-channel marketing, including ATL, digital, social, and content.
• Exceptional client servicing and relationship management skills, with the ability to confidently influence senior stakeholders.
• Skilled at balancing strategic thinking with hands-on delivery.
• Resilient under pressure, highly organised, and able to manage multiple workstreams simultaneously.
• Excellent communication and presentation skills.