Unit Head, Marcomm (Convergence, Postpaid & Fibre)

CelcomDigi Berhad; Malaysia; On-site; MYR 180,000 - 300,000; Full time

Job summary

CelcomDigi Berhad is seeking a strategic Brand Marketing Leader in Malaysia to shape Convergence, Postpaid and Fibre propositions. You will drive brand clarity, campaign excellence and customer-centric storytelling across high-value portfolios.

You will own the portfolio strategy, translate priorities into differentiated propositions and lead agency partnerships to deliver measurable commercial results and sustainable growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or Business Management.
• Minimum 10 years experience in brand marketing / marcomm or similar role.
• Proven experience leading large-scale integrated campaigns.
• Strong commercial and stakeholder-management skills.

Responsibilities

• Lead end-to-end brand, communications and go-to-market strategy for Convergence, Postpaid and Fibre.
• Own portfolio strategy across the customer lifecycle for differentiated propositions.
• Advise leaders using market intelligence and performance data.
• Lead integrated campaigns from strategy to evaluation to maximise impact.
• Drive cross-functional leadership across Product, Commercial, Digital, Sales and Retail.

Skills

Brand management

Campaign leadership

Stakeholder management

Analytical thinking

Business communications

Education

Bachelor's degree in Marketing/Communications/Advertising or Business Management

Job description

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Date: 14 Aug 2026

Employment Type: Permanent

Description

In this role at CelcomDigi, you will help build one of Malaysia’s most trusted telco-tech brands by shaping how millions of Malaysians perceive, choose and experience CelcomDigi’s convergence, postpaid and fibre propositions. You will drive brand clarity, campaign excellence and customer-centric storytelling across some of our highest-value portfolios.
You are:

• A customer-first and brand-first leader who can simplify complex products into clear, compelling propositions.
• A strategic and commercially minded thinker who connects brand activity to customer acquisition, conversion and long-term portfolio growth.
• A confident collaborator who can influence senior stakeholders and align Product, GTM, Media, Digital, Sales, Retail and agency partners.
• An analytical yet creative problem-solver who understands market dynamics and champions distinctive, effective ideas.

Your Responsibilities:

• Lead the end-to-end brand, communications and go-to-market strategy for Convergence, Postpaid and Fibre, ensuring strong alignment with customer needs, business priorities, commercial objectives and long-term brand equity.
• Own the portfolio strategy across the customer lifecycle, translating product and commercial priorities into clear, differentiated propositions that strengthen market competitiveness and drive acquisition.
• Serve as a strategic brand advisor to leaders, influencing business decisions through market intelligence, consumer insights, competitive analysis and performance data.
• Lead integrated marketing campaigns from strategy to execution, overseeing proposition development, creative direction, media strategy, customer journey, launch planning, optimisation and post-campaign evaluation to maximise business impact.
• Drive cross-functional leadership across Product, Commercial, Digital, Sales, & Retail and external partners to ensure seamless delivery of business priorities and consistent customer experiences.
• Shape the long-term communications roadmap across the portfolio, balancing brand-building and commercial performance while ensuring efficient prioritisation of resources and investments.
• Lead agency partnerships across creative, media, digital and production, setting strategic direction, challenging thinking and ensuring high standards of execution, innovation and accountability.
• Own portfolio planning, annual marketing budgets and resource allocation, ensuring investments deliver measurable commercial returns while maintaining governance and operational excellence.
• Build, lead and develop a high-performing team by providing strategic direction, coaching, capability development and fostering a culture of collaboration, innovation and accountability.
• Safeguard and evolve the CelcomDigi brand by ensuring all communications consistently reflect brand strategy, visual identity, messaging and tone of voice across every customer touchpoint.
• Drive continuous improvement by embedding campaign learnings, marketing effectiveness frameworks, experimentation and best practices to elevate brand performance and deliver sustainable business growth.

Your Merits:

• A bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
• Minimum 10 years experience in brand marketing / marcomm or similar role preferably with agency background
• Proven experience leading large-scale integrated campaigns, managing agencies and translating complex propositions into effective customer communications.
• Strong commercial, analytical, stakeholder-management and communication skills, with high proficiency in English and Bahasa Malaysia; telco or technology experience is an advantage.

Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence.Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference.If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.