TV & Offline Media Manager

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Media Manager to lead traditional media strategies across Malaysia and Singapore. This role involves developing impactful media plans across various channels, including TV, radio, and print. The ideal candidate will bring extensive media experience, strong analytical skills, and a collaborative spirit to ensure successful campaign execution. Join a forward-thinking company committed to nurturing talent and providing a supportive work environment. If you're passionate about media and ready to make a difference, this opportunity is for you.

Benefits

Parental Benefits

Employee Assistance Program

Life Insurance

Global Share Plans

Short-term Incentives

Qualifications

• 6+ years of media experience in FMCG or agency environments.
• Strong expertise in planning and buying across traditional media.

Responsibilities

• Develop and execute traditional media strategies for effective campaigns.
• Oversee media campaign execution and ensure alignment with KPIs.

Skills

Media Strategy

Campaign Execution

Analytical Skills

Negotiation Skills

Stakeholder Management

Education

Degree in Marketing

Degree in Communications

Degree in Business

Tools

Nielsen

Kantar

GfK

Job description

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TV & Offline Media Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

At Reckitt, we’re driven by our fight to make access to hygiene, wellness, and nourishment a right, not a privilege. Home to iconic household brands like Dettol, Durex, Strepsils, Enfa, and Finish, we’re building healthier lives and happier homes in over 190 countries. At the heart of our growth is a commitment to world-class marketing that combines creativity, media intelligence, and consumer understanding.

About the role

We are looking for an experienced and self-driven Media Manager – Traditional Media to lead Reckitt’s traditional media strategy across Malaysia and Singapore. This role is responsible for developing and executing effective media plans across TV, radio, out-of-home (OOH), cinema, and print — ensuring every campaign delivers impact, reach, and value for our brands.As the lead for traditional media within our Integrated Marketing team, you will work cross-functionally with media agencies, brand teams, and customer development teams to deliver integrated and performance-led media activations. You’ll bring deep market knowledge, sharp analytical skills, and commercial discipline to every media decision.

Your responsibilities

Media Strategy & Planning
• Develop market-specific traditional media strategies that support brand objectives and business priorities across Reckitt’s portfolio.
• Lead the end-to-end annual media planning process, including budgeting, GRP allocation, and flighting strategies across all key channels.
• Ensure Reckitt’s media investments are grounded in local media behaviour, data-driven insights, and audience targeting principles.

Campaign Execution & Optimization
• Oversee day-to-day execution of traditional media campaigns through Reckitt’s appointed media agency.
• Ensure flawless campaign implementation, cost control, and delivery against KPIs such as reach, frequency, and share of voice.
• Partner with media analytics teams to measure effectiveness and identify opportunities to optimize spend and performance.

Agency & Partner Management
• Serve as the lead Reckitt contact for traditional media with media agency partners in both Malaysia and Singapore.
• Drive agency performance through clear KPIs, regular evaluations, and collaborative planning.
• Negotiate competitive media rates and added-value opportunities across key vendors and platforms.

Cross-Functional Collaboration
• Work closely with the digital media team to deliver integrated campaigns across ATL and digital platforms.
• Collaborate with brand, shopper, and customer marketing teams to tailor media executions for in-market needs.
• Support commercial and retail teams with traditional media solutions that drive conversion at scale.

Governance & Reporting
• Maintain full visibility and control of traditional media budgets, ensuring transparency and ROI discipline.
• Track and report on media performance, media mix efficiency, and post-campaign learnings.
• Stay ahead of media trends, consumption shifts, and emerging opportunities in traditional media.

The experience we're looking for

• At least 6 years of media experience, ideally in FMCG, agency, or media-owner environments.
• Strong expertise in planning and buying TV, radio, OOH, cinema, and print across Malaysia and Singapore.
• Proven experience managing media agencies and complex campaign portfolios.
• Deep understanding of market-level audience measurement tools (e.g., Nielsen, Kantar, GfK) and media analytics.
• Strong commercial acumen, negotiation skills, and stakeholder management abilities.
• A self-starter with excellent organizational and leadership skills.
• Degree in Marketing, Communications, Business, or related field.

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.