Trade Marketing & PR Manager

ASTRO Holdings Behad; Malaysia; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading media company in Malaysia seeks a Trade Marketing & PR Manager to drive B2B marketing initiatives and enhance brand visibility. You will execute marketing campaigns, manage public relations, and build relationships within the industry. The ideal candidate has 5-8 years of experience in marketing and communications, with a strong understanding of media and advertising dynamics. This role offers a competitive package and a vibrant office culture.

Benefits

Vibrant office culture

Career advancement opportunities

Performance rewards

Qualifications

• 5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.
• Strong experience in advertising, media, or digital marketing industries preferred.
• Proven track record in executing successful trade marketing and PR strategies.
• Strong writing and content creation skills for PR, press releases, and thought leadership articles.
• Experience in event planning, sponsorships, and industry networking.
• Strong stakeholder management, negotiation, and relationship-building skills.
• Ability to work with media, agencies, and industry bodies to enhance brand visibility.
• Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).

Responsibilities

• Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.
• Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.
• Ensure consistent brand messaging and positioning across all trade marketing materials.
• Work with sales and business development teams to create compelling marketing collateral, case studies, and sales decks.
• Develop and manage PR strategies to increase the company's visibility in trade media.
• Build and maintain strong relationships with journalists and media contacts in the advertising industry.
• Craft press releases and opinion pieces to highlight the company's expertise and innovations.
• Plan and execute trade events, sponsorships, and industry networking opportunities.

Job description

Trade Marketing & PR Manager page is loaded

Trade Marketing & PR Manager

Apply locations Bangsar South time type Full time posted on Posted 30+ Days Ago job requisition id JR08732

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

What you will do:

Responsibilities :

Trade Marketing & Industry Positioning

• Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.

• Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.

• Ensure consistent brand messaging and positioning across all trade marketing materials.

• Work with the sales and business development teams to create compelling marketing collateral, case studies, and sales decks.

Public Relations & Corporate Communications

• Develop and manage PR strategies to increase the company's visibility in trade media, industry publications, and conferences.

• Build and maintain strong relationships with journalists, editors, and key media contacts in the advertising and media industry.

• Craft press releases, opinion pieces, and industry reports to highlight the company's expertise and innovations.

• Act as the company spokesperson when required , ensuring strong and positive media representation.

Industry Events & Sponsorships

• Plan and execute trade events, sponsorships, and industry networking opportunities to elevate brand presence.

• Manage the company's participation in advertising and media industry conferences, awards, and trade expos.

• Organize client engagement events, thought leadership panels, and speaking opportunities for company executives.

• Work closely with internal teams to develop presentation materials, keynote speeches, and event branding.

Marketing Communications & Content Strategy

• Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces.

• Develop case studies and success stories showcasing campaign effectiveness and industry expertise .

• Work with the digital marketing team to enhance the company's LinkedIn and B2B digital presence.

• Ensure all marketing and PR materials are aligned with company messaging, positioning, and business goals.

Stakeholder Collaboration & Internal Support

• Work closely with the sales and business teams to support lead generation and client retention efforts.

• Collaborate with product and campaign teams to market new advertising solutions and services effectively.

• Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns.

• Monitor market trends, competitor activities, and industry developments, providing strategic recommendations.

REQUIREMENTS:

Who you are:

• 5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.

• Strong experience in advertising, media, or digital marketing industries preferred.

• Proven track record in executing successful trade marketing and PR strategies.

• Strong writing and content creation skills for PR, press releases, and thought leadership articles.

• Experience in event planning, sponsorships, and industry networking.

• Strong stakeholder management, negotiation, and relationship-building skills.

• Ability to work with media, agencies, and industry bodies to enhance brand visibility.

• Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).

About Us

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.

As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.