Trade Marketing & PR Manager

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing & PR Manager to elevate their brand presence in the media and advertising sector. This role involves developing B2B marketing campaigns, managing public relations strategies, and orchestrating impactful industry events. The ideal candidate will have a strong background in trade marketing and corporate communications, with a proven track record of successful campaign execution. Join a vibrant team that values creativity and diversity, and make a significant impact on the company's reputation and visibility in the market. If you are passionate about marketing and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Career advancement opportunities

Vibrant office culture

Performance rewards

Qualifications

• 5-8 years of experience in B2B marketing or trade marketing.
• Strong writing skills for PR and content creation.

Responsibilities

• Develop and execute B2B trade marketing campaigns.
• Manage PR strategies to increase visibility in trade media.
• Plan and execute trade events and sponsorships.

Skills

B2B Marketing

Trade Marketing

Corporate Communications

Public Relations

Content Creation

Stakeholder Management

Digital Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Digital Advertising Platforms

Social Media Tools

Job description

Trade Marketing & PR Manager page is loaded

Trade Marketing & PR Manager

Apply locations Bangsar South time type Full time posted on Posted 6 Days Ago job requisition id JR08732

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

What you will do:

Responsibilities :

Trade Marketing & Industry Positioning

• Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.

• Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.

• Ensure consistent brand messaging and positioning across all trade marketing materials.

• Work with the sales and business development teams to create compelling marketing collateral, case studies, and sales decks.

Public Relations & Corporate Communications

• Develop and manage PR strategies to increase the company's visibility in trade media, industry publications, and conferences.

• Build and maintain strong relationships with journalists, editors, and key media contacts in the advertising and media industry.

• Craft press releases, opinion pieces, and industry reports to highlight the company's expertise and innovations.

• Act as the company spokesperson when required, ensuring strong and positive media representation.

Industry Events & Sponsorships

• Plan and execute trade events, sponsorships, and industry networking opportunities to elevate brand presence.

• Manage the company's participation in advertising and media industry conferences, awards, and trade expos.

• Organize client engagement events, thought leadership panels, and speaking opportunities for company executives.

• Work closely with internal teams to develop presentation materials, keynote speeches, and event branding.

Marketing Communications & Content Strategy

• Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces.

• Develop case studies and success stories showcasing campaign effectiveness and industry expertise.

• Work with the digital marketing team to enhance the company's LinkedIn and B2B digital presence.

• Ensure all marketing and PR materials are aligned with company messaging, positioning, and business goals.

Stakeholder Collaboration & Internal Support

• Work closely with the sales and business teams to support lead generation and client retention efforts.

• Collaborate with product and campaign teams to market new advertising solutions and services effectively.

• Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns.

• Monitor market trends, competitor activities, and industry developments, providing strategic recommendations.

REQUIREMENTS:

Who you are:

• 5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.

• Strong experience in advertising, media, or digital marketing industries preferred.

• Proven track record in executing successful trade marketing and PR strategies.

• Strong writing and content creation skills for PR, press releases, and thought leadership articles.

• Experience in event planning, sponsorships, and industry networking.

• Strong stakeholder management, negotiation, and relationship-building skills.

• Ability to work with media, agencies, and industry bodies to enhance brand visibility.

• Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).