Trade Marketing Manager (Channel Support Specialist)

BP p.l.c.; Malaysia; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Trade Marketing Manager to enhance channel sales and distribution strategies in Malaysia. This role involves collaborating with key stakeholders, tracking KPIs, and executing trade marketing programs, requiring a strong background in trade marketing and a university degree.

Benefits

Life and health insurance

Medical care package

Learning opportunities for career development

Possibility to join social communities and networks

Qualifications

• 5-7 years of experience in trade marketing, FMCG industry preferred.
• Experience in distributor management would be a plus.

Responsibilities

• Track territory and strategic channel KPIs.
• Identify local market opportunities for trade marketing programs.
• Gather and monitor competitive initiatives and market insights.

Skills

Agility core practices

Analytical Thinking

Business process improvement

Commercial Acumen

Communication

Conflict Management

Creativity and Innovation

Customer centric thinking

Digital fluency

Resilience

Sustainability awareness and action

Workload Prioritization

Education

Min university degree or equivalent

Job description

• Trade Marketing Manager (Channel Support Specialist)

Trade Marketing Manager (Channel Support Specialist)

Trade Marketing Manager (Channel Support Specialist)

• Travel required Up to 25% travel should be expected with this role
• Job category Sales Group
• Relocation available This role is not eligible for relocation

Purpose of this role is to work closely with key stakeholders in supporting development of strong channel sales and distribution in line with market strategy. Also, enable performance through the planning and execution of trade
activities which align with business strategy

Key Accountabilities

Track territory and strategic channel KPIs, design offer and track implementation of territory and channel offer.

Identify local market opportunities to develop channel-specific trade marketing program to support sales, execute program with progress reports.

Map the trade landscape and segment partners based on potential, loyalty, and category performance

Accountable for delivery on the distribution and new sales channel target includes the sales associated

Key coordinator for each channel focus strategy/offers/expansion for branded workshop with sales/marketing team

Ensure timely availability and deployment of execution tools and merchandising materials with marketing team and develop tracking mechanisms to ensures materials are optimized.

Work closely with Sales in the development of a robust channel plans aligned to the complexities of the accounts and manages proper roll-out in trade.

Gather and monitor all competitive initiatives/market insights and prepare corresponding action plans

Achieve sales budget and product profit goals within allocated marketing resources, including achievement of targeted market shares

Requirements

Min university degree or equivalent

5-7 years of experience in trade marketing, fmcg industry preferred

experience in distributor management would be a plus!

This role is for Castrol business and is a local package role in Malaysia with at least 25% of domestic travel (within Malaysia).

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued

• Possibility to join our social communities and networks

• Learning opportunities and other development opportunities to craft your career path

• Life and health insurance, medical care package

• And many other benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Don’t hesitate to get in touch with us to request any accommodations.

Travel Requirement

Up to 25% travel should be expected with this role

Job summary

Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

About the role

Purpose of this role is to work closely with key stakeholders in supporting development of strong channel sales and distribution in line with market strategy. Also, enable performance through the planning and execution of trade
activities which align with business strategy

Key Accountabilities

• Track territory and strategic channel KPIs, design offer and track implementation of territory and channel offer.

• Identify local market opportunities to develop channel-specific trade marketing program to support sales, execute program with progress reports.

• Map the trade landscape and segment partners based on potential, loyalty, and category performance

• Accountable for delivery on the distribution and new sales channel target includes the sales associated

• Key coordinator for each channel focus strategy/offers/expansion for branded workshop with sales/marketing team

• Ensure timely availability and deployment of execution tools and merchandising materials with marketing team and develop tracking mechanisms to ensures materials are optimized.

• Work closely with Sales in the development of a robust channel plans aligned to the complexities of the accounts and manages proper roll-out in trade.

• Gather and monitor all competitive initiatives/market insights and prepare corresponding action plans

• Achieve sales budget and product profit goals within allocated marketing resources, including achievement of targeted market shares

Requirements

• Min university degree or equivalent

• 5-7 years of experience in trade marketing, fmcg industry preferred

• experience in distributor management would be a plus!

This role is for Castrol business and is a local package role in Malaysia with at least 25% of domestic travel (within Malaysia).

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued

• Possibility to join our social communities and networks

• Learning opportunities and other development opportunities to craft your career path

• Life and health insurance, medical care package

• And many other benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Don’t hesitate to get in touch with us to request any accommodations.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Analytical Thinking, Business process improvement, Commercial Acumen, Communication, Conflict Management, Creativity and Innovation, Customer centric thinking, Customer enquiries, Customer experience, Customer value proposition, Digital fluency, Resilience, Sustainability awareness and action, Understanding Emotions, Workload Prioritization

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process,pleasecontact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.