Trade Marketing Executive (FMCG Industry) - Fresh Graduates Welcome

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A local marketing agency in Kuala Lumpur is seeking a Trade Promotion Manager to oversee key promotions and support business goals. Responsibilities include managing trade activities, coordinating with sales teams, and monitoring customer feedback. The ideal candidate will have experience in trade promotions and a proactive approach to marketing strategies.

Responsibilities

• Manage key trade promotions via sales-driven activation.
• Analyze and implement trade support activities to support business goals.
• Assist sales team in strengthening distribution coverage.
• Coordinate with merchandising team to ensure activity execution.
• Prepare evaluation reports and analyze market intelligence.
• Monitor customer feedback on social media and provide prompt responses.
• Assist in exhibitions/events to promote brand awareness.

Job description

Responsibilities

• Work with brand principals and internal/external sales team to manage and implement key trade promotions by channel via sales-driven activation, new products development launching plan, premiums / free gifts program and POSM initiatives.
• Analyze, plan, monitor and implement innovative and effective trade support activities and tools via different sales channel (including sampling, roadshows, product catalog, MSS & display guideline) to support business goals / strategies.
• Work closely with the sales team and assist them in strengthening and expanding distribution and coverage in each channel.
• Timely and effectively coordinate with merchandising team to ensure activities are executed as planned and in accordance to company SOP.
• Prepare post-mortem/evaluation report, compile and analyze market intelligence on assigned accounts.
• Escalate customers' feedback to relevant department by ensuring prompt and effective response.
• Monitor feedback inquiry in social media and general email so as to provide high professional & prompt response.
• Assist and participate in exhibitions/events to promote Company/Brand awareness.
• To perform any other tasks and assignments as directed by the management from time to time.