Trade Marketing Executive

Universal Robina Corporation; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Senior Executive in Trade Marketing to support brand visibility and sales strategies. This role involves strategic planning, market analysis, and collaboration with various departments to maximize trade opportunities. Ideal candidates should possess a degree in Business Management and relevant experience in the industry. Join us and make a significant impact in driving trade marketing initiatives across international markets.

Qualifications

• Minimum 2-3 years related experience in Trade Marketing or FMCG.
• Strong analytical skills and problem-solving capabilities.
• Ability to work in multi-cultural environments.

Responsibilities

• Assist in implementing trade marketing strategies aligned with brand objectives.
• Collaborate across Sales, Marketing, and Supply Chain teams.
• Manage trade marketing budgets and monitor campaign performance.

Skills

Strategic Planning

Cross-Functional Collaboration

Market Analysis

Budget Management

Performance Monitoring

Stakeholder Engagement

Campaign Implementation

Adaptability

Education

Degree in Business Management or related field

Tools

MS Office applications

SAP

Job description

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for Senior Executive, Trade Marketing (Malaysia).

To provide support in executing and monitoring trade marketing strategies that enhance brand visibility and drive sales in international markets. Develops localized plans and programs aligned to the overall brand objectives and strategies.

What are their Job Responsibilities:

• Strategic Planning: Assists in implementing comprehensive trade marketing strategies tailored to diverse international markets, ensuring alignment with overall brand objectives and local market needs.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, and Supply Chain teams to coordinate promotional activities, product launches, and inventory management, ensuring seamless execution across all channels.
• Market Analysis: Generate market insights and broad analysis with available market researches to assist in formulating trade programs and activities to help boost sales.
• Budget Management: Manage trade marketing budgets effectively, ensuring optimal allocation of resources to maximize return on investment and achieve sales targets.
• Performance Monitoring: Establish key performance indicators (KPIs) to measure the effectiveness of trade marketing activities, providing regular reports and recommendations for continuous improvement.
• Stakeholder Engagement: Build rapport with key stakeholders, including but not limited to distributors, retailers, and most importantly internal teams, to facilitate collaboration and drive mutual success.
• Campaign Implementation: Assists and at times (depending on the program) oversees the end-to-end execution of trade marketing campaigns, including procuring and packing product samples, coordinating timely courier deliveries, and conducting pre & post-campaign evaluations to assess effectiveness and inform future strategies.
• Global Coordination: Demonstrate the ability to work effectively across different time zones, ensuring timely communication and collaboration with international teams and partners.
• Sense of Urgency: Exhibit a proactive approach with a strong sense of urgency to respond swiftly to market changes, stakeholder needs, and time-sensitive opportunities, ensuring that trade marketing initiatives are executed promptly and effectively.

What are the Qualifications:

• Minimum at least Degree in Business Management or related field;
• Minimum 2 – 3 years related experience in Trade Marketing, Export Marketing or Key Account Management in FMCG industry or Retail or Export-driven industries
• Experience of project management in set deliverables.
• Team player and the ability to work across different multi-media platforms and departments
• To set your own priorities in line with business needs and work constructively within the team and on your own initiative
• Ability to solve problems, create solutions and analyse research projects.
• Strong knowledge of MS Office applications (Ms Excel & MS Power Point), SAP is a bonus
• Process-oriented, strong analytically minded and ability to work independently.
• Ability to adapt in different cultural and volatile environments.
• Experience in export market development will be added advantage.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.