Trade Marketing Executive

Tohtonku; Petaling Jaya; On-site; MYR 90,000 - 120,000; Full time

Job summary

Tohtonku, a local Malaysian personal care company, seeks a Channel Manager to develop and nurture relationships with key channel partners, drive sales growth, and ensure effective distribution of products in Malaysia.

You will lead channel and trade strategies, manage distributors and retailers, coordinate promotions, analyze performance, and collaborate with sales, marketing, supply chain, and product teams. A Bachelor's degree and 3 years FMCG experience are expected.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years in Channel Management, Sales, or Business Development in FMCG.
• Strong understanding of FMCG distribution channels and data-driven decisions.
• Proficient in MS Office and able to interpret sales data.
• Excellent communication and negotiation skills; able to work independently and meet deadlines.

Responsibilities

• Develop and implement channel strategies and trade plans to hit sales objectives.
• Manage distributor relationships and partner with retailers to improve category performance.
• Execute trade promotions and in-store campaigns.
• Visit POS to ensure brand visibility and adherence to planograms.
• Review planograms quarterly using shopper insights.
• Analyze sales data, market share, and KPIs to identify growth opportunities.
• Collaborate with sales, marketing, supply chain, and product teams.
• Represent the company at trade shows and industry events.

Skills

Channel management

Sales

Negotiation

Communication

Analytical mindset

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

MS Office

Job description

Tohtonku is a local Malaysian company founded with the vision to allow everyone to look good and truly become their "best self". With brands all across South East Asia, Tohtonku strives to be the most progressive personal care company. Utilizing an entrepreneurial approach with fluidity and flexibility, we aim to respond effectively to the fast-changing environment of business.

Job Summary

This role is responsible for managing and developing relationships with our key channel partners, driving sales growth and ensuring effective distribution of our products in the market.

Key Responsibilities

Channel & Trade Strategy

• Develop and implement channel strategies and Trade Promotion / Marketing Plans to achieve sales, market share, and overall business objectives.
• Manage distributor relationships and build partnerships with key retailers to strengthen category performance and win category captaincy.
• Execute trade promotions and in-store campaigns.
• Conduct regular visits to POS to ensure brand visibility, compliance with planograms, and gather market insights.
• Review planograms quarterly based on shopper and market insights.

Performance Monitoring & Analytics

• Analyze sales data, market share, and KPIs to identify gaps and opportunities for growth.
• Provide market and competitor insights to support marketing strategy.

Cross-Functional Collaboration

• Work with sales, marketing, supply chain, and product teams for seamless execution of channel initiatives.

Events & Relationship Building

• Represent the company at trade shows, industry events, and customer meetings, exploring partnerships and collaborations.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or any other related field.
• Minimum 3 years of experience in Channel Management, Sales, or Business Development in the FMCG industry.
• Strong understanding of FMCG distribution channels, analytical mindset with the ability to interpret sales data and market insights to drive business decisions, proficient in MS Office.
• Ability to work independently, prioritize tasks, meet deadlines, excellent communication, negotiation.

Note : Only shortlisted candidates will be contacted