Trade Marketing Executive

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Join a leading global Food and Beverage company as a Trade Marketing Executive, where you will develop and execute category strategies to enhance market share and drive category growth. You will implement omnichannel marketing plans, align with sales teams, and utilize shopper insights to recommend promotional opportunities. This role requires a Bachelor's degree and over 5 years of experience in Trade Marketing.

Qualifications

• 5+ years of experience in Trade Marketing and/or Marketing with Sales.
• Strong analytical skills and experience with Nielsen and Kantar data.
• Proven success in a customer-facing role.

Responsibilities

• Develop category agenda for trade channels to support growth.
• Execute omnichannel strategies aligned with market strategy.
• Prepare and implement new product trade launches.

Skills

Analytical skills

Leadership capabilities

Understanding customer needs

Education

Bachelor’s Degree

Tools

Nielsen

Kantar

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Full-time
Bachelor’s Degree
5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, with opportunities to grow professionally and personally.

We are looking for a Trade Marketing Executive to develop the category agenda for all trade channels, supporting long-term category growth and increasing market share based on shopper and customer requirements.

A day in the life of a Trade Marketing Executive

• Generate compelling shopper stories to develop winning strategies for categories against competitors in various channels.
• Support the ICP process by identifying key opportunities, understanding shoppers, categories, customers, competition, channels, and external environment, and consolidating the total category ICP.
• Implement activities that drive category/sub-category growth according to promotion, pricing strategies, and guidelines via the MOR platform.
• Execute omnichannel strategies and prioritize channels for the category/sub-category, working with Channel Managers to recommend tailored channel plans aligned with overall market strategy.
• Develop briefs with the Marketing team and collaborate with Shopper Activation and Space Planning teams to ensure delivery of in-store solutions for field sales.
• Align and consolidate TTS spend plans versus actuals for the category.
• Manage gaps between objectives and actuals in driving SRM implementation to meet retailer, shopper, and consumer expectations with the sales team.
• Prepare and implement new product trade launches, including listing materials, planograms, distribution, and visibility touchpoints for the sales team.
• Assist in customized promotional activities based on shopper insights and current market knowledge with the sales team.
• Identify and recommend promotional opportunities for Nestlé categories and brands.
• Ensure adherence to all company principles and policies.

What will make you successful

• Bachelor’s Degree with at least 5 years’ experience in Trade Marketing and/or Marketing with Sales, demonstrating strong functional skills and leadership capabilities.
• Proven success in a customer-facing role, understanding customer needs and the sales process.
• Strong analytical skills and experience working with Nielsen and Kantar data.