Trade Marketing Executive

Nestlé SA; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

Join a leading company in the food and beverage industry as a Trade Marketing Executive, where you'll develop category strategies, collaborate with various teams, and utilize your analytical skills to drive market share growth. Ideal candidates will have a Bachelor's degree and 5+ years in Trade Marketing or Marketing roles, with a focus on customer needs and sales processes.

Qualifications

• 5+ years of experience in Trade Marketing and/or Marketing.
• Experience working with Nielsen and Kantar data.
• Proven success in customer-facing roles.

Responsibilities

• Develop compelling shopper stories and craft strategies for categories.
• Execute omnichannel strategies and collaborate with Channel Managers.
• Prepare and execute new product trade launches.

Skills

Analytical skills

Customer-facing skills

Leadership capabilities

Education

Bachelor’s Degree

Job description

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Location: Petaling Jaya, Selangor, MY
Full-time
Bachelor’s Degree
5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we foster a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, providing opportunities to stand out and grow both professionally and personally.

We are seeking a Trade Marketing Executive to develop the category agenda across all trade channels, supporting long-term category growth and increasing market share based on shopper and customer requirements.

A day in the life of a Trade Marketing Executive

• Develop compelling shopper stories to craft winning strategies for categories versus competitors in various channels.
• Support the ICP process by identifying key opportunities through insights on shoppers, categories, customers, competitors, channels, and the external environment, then consolidate the total category ICP.
• Implement activities that promote category/sub-category growth, adhering to promotion, pricing strategies, and guidelines via the MOR platform.
• Execute omnichannel strategies and prioritize channels for the category/sub-category, collaborating with Channel Managers to recommend tailored channel plans aligned with overall market strategy.
• Work with the Marketing team to develop briefs and coordinate with Shopper Activation and Space Planning teams to deliver in-store solutions for field sales.
• Align and consolidate TTS spend plans versus actuals for the category.
• Manage gaps between objectives and actuals in SRM implementation, ensuring retailer, shopper, and consumer expectations are met in collaboration with the sales team.
• Prepare and execute new product trade launches by providing listing materials, planograms, distribution plans, and visibility touchpoints to the sales team.
• Assist in customizing promotional activities based on shopper insights and current market knowledge in partnership with the sales team.
• Identify and recommend promotional opportunities for Nestlé categories and brands.
• Ensure compliance with all company principles and policies.

What will make you successful

• Bachelor’s Degree with at least 5 years of experience in Trade Marketing and/or Marketing with Sales experience, demonstrating strong functional skills and leadership capabilities.
• Proven success in a customer-facing role, understanding customer needs and the sales process.
• Strong analytical skills and experience working with Nielsen and Kantar data.