Trade Marketing

Brightstar Computer; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading company in the technology sector is seeking a Trade Marketing Specialist to execute campaigns and align marketing strategies. The role involves collaboration with sales teams, market intelligence, and budget management to enhance brand visibility and performance across retail and digital channels.

Benefits

Medical Claim up to RM 300

Influenza claim up to RM 70

Staff Purchase

Attendance bonus

Qualifications

• Mandarin Speaker Preferred
• Has working experience more than 3 years in the field.

Responsibilities

• Develop and execute trade marketing campaigns aligned with brand objectives.
• Collaborate with sales teams on retail-specific promotional activities.
• Gather and analyze market data for trade strategies.
• Manage the trade marketing budget and report against ROI.

Skills

Trade Marketing

Campaign Execution

Market Analysis

Communication

Collaboration

Education

Diploma

Job description

Job Responsibility

Trade Campaign Planning & Execution

• Develop and execute trade marketing campaigns aligned with brand objectives and sales targets,
• Collaborate with the sales team to identify opportunities and design retail-specific promotional activities,
• Plan and implement online campaign pages, website banners, and digital assets to mirror retail promotions,
• Monitor the implementation of in-store campaigns, product launches, and brand activations,
• Evaluate campaign performance and optimize future trade activities based on sales and engagement metrics.
  
  

Retail & Digital Channel Strategy

• Work with retail partners to plan and execute joint in-store marketing initiatives,
• Coordinate with the digital team to ensure website promotional campaigns are launched on time and match in-store activities,
• Ensure brand consistency across all channels, including physical displays, POS materials, website layouts, and digital visuals,
• Customize promotional strategies based on channel type (retail, online, B2B) to target relevant customer segments.
  
  

Sales & Marketing Alignment

• Act as the liaison between marketing, digital, and sales teams, ensuring unified campaign rollouts,
• Provide sales teams with promotional toolkits, product launch guides, and campaign briefs,
• Coordinate with web design/content teams to update online campaign landing pages in sync with retail plans,
• Support field teams and retail outlets with training and guidance on current campaigns.
  
  

Market Intelligence & Reporting

• Gather and analyze market data, competitor promotions, and consumer insights to guide trade strategies,
• Monitor sell-out performance and digital engagement metrics to measure campaign ROI,
• Prepare monthly trade marketing reports for internal stakeholders, including insights across both physical and online performance,
• Recommend adjustments based on real-time campaign performance or stock movement trends.
  
  

Budget & Resource Management

• Manage the trade marketing budget, ensuring effective spend across retail and online promotions,
• Track and report budget allocation vs. ROI, optimizing future resource planning,
• Liaise with finance and retail partners to reconcile trade program claims or cost-sharing agreements.
  
  

Job Requirements

• Mandarin Speaker Preferred
• Has working experience more than 3 years in the field
• Candidates must possess at least Diploma
  
  

Job Benefits

• Medical Claim up to RM 300
• Influenza claim up to RM 70
• Staff Purchase
• Attendance bonus