TikTok Live Commerce Lead — Nationwide Scale & Ops

Carsome; Selangor; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading e-commerce company in Malaysia is looking for a TikTok E-Commerce Lead to expand its live commerce operations nationally. The ideal candidate has at least 3 years in e-commerce or digital marketing, with strong leadership skills and a solid understanding of TikTok's e-commerce ecosystem. Responsibilities include managing live streaming operations, optimizing performance across regions, and collaborating with teams to develop effective sales strategies. This role demands excellent communication skills, fluency in Mandarin and Bahasa Malaysia, and a data-driven mindset.

Qualifications

• Minimum 3 years of experience in e-commerce, live streaming, or digital marketing.
• Proven leadership experience in managing teams.
• Strong understanding of TikTok/Douyin e-commerce ecosystem.

Responsibilities

• Oversee and optimize live streaming channel performance across Malaysia.
• Lead end-to-end TikTok live streaming operations.
• Coordinate with teams for product planning and sales strategy.

Skills

E-commerce experience

Leadership

Data analysis

Communication skills

Stakeholder management

Fluent in Mandarin

Fluent in Bahasa Malaysia

Job description

A leading e-commerce company in Malaysia is looking for a TikTok E-Commerce Lead to expand its live commerce operations nationally. The ideal candidate has at least 3 years in e-commerce or digital marketing, with strong leadership skills and a solid understanding of TikTok's e-commerce ecosystem. Responsibilities include managing live streaming operations, optimizing performance across regions, and collaborating with teams to develop effective sales strategies. This role demands excellent communication skills, fluency in Mandarin and Bahasa Malaysia, and a data-driven mindset.