TikTok E-commerce Lead

Elite Beauty Asia; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

A leading beauty company is seeking a TikTok E-commerce Manager to drive growth through strategic campaign execution and data analysis. The role involves managing live operations, coordinating with teams, and forecasting stock needs to enhance performance on the platform.

Qualifications

• Minimum 3–5 years in e-commerce or digital marketing.
• Strong knowledge of TikTok's algorithm and commerce tools.
• Experienced in managing content creators and agencies.

Responsibilities

• Develop and execute TikTok e-commerce strategies to meet GMV targets.
• Manage TikTok Shop operations and stock availability.
• Analyse sales data to optimise content and campaigns.

Skills

Data-driven

Analytical

Problem-solving

Communication

Leadership

Job description

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Responsible for leading TikTok Shop growth through campaign execution, team collaboration, and data-driven decision-making. The TikTok E-commerce Manager will oversee livestream, video, affiliate, and stock management strategies to drive GMV, prevent stockouts, and strengthen overall platform performance.

Responsibilities:

Develop and execute TikTok e-commerce strategies to meet monthly GMV targets.

Manage end-to-end TikTok Shop operations, including livestream, short video, affiliate performance, and stock availability.

Collaborate with content, marketing, and livestream teams to align product messaging and campaign goals.

Forecast campaign and normal day stock demand based on sales trends and upcoming activities.

Coordinate with supply chain and warehouse teams to ensure timely stock replenishment and avoid out-of-stock (OOS) situations.

Analyse sales data, traffic sources, and consumer behaviour to optimise content and promotional activities.

Oversee the planning of livestream schedules, host performance, and agency deliverables.

Lead recruitment, onboarding, and performance monitoring of TikTok creators and affiliates.

Identify growth opportunities through trend analysis, creator partnerships, and platform feature utilisation.

Monitor ROI of content formats and campaigns; recommend and implement improvements.

Serve as a key point of contact between brand, KAMs, and internal teams for TikTok-related matters.

Report weekly on sales performance, project progress, stock status, and campaign effectiveness.

Requirements:

Minimum 3–5 years of experience in e-commerce, digital marketing, or social commerce (TikTok Shop preferred).

Strong knowledge of TikTok's algorithm, commerce tools, affiliate program, and livestream environment.

Data-driven and analytical, with a proven ability to grow GMV through strategy and execution.

Experience in stock forecasting, stock requisition, and inventory planning to support campaign readiness.

Experienced in managing content creators, agencies, and/or livestream operations.

Strong leadership, problem-solving, and communication skills.

Able to multitask under tight timelines in a fast-paced, goal-oriented setting.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

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Salary match Number of applicants Skills match

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

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