Thailand Marketing Manager

ELECTRONIC ARTS ASIA PACIFIC PTE LTD; Pasir Panjang; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading gaming company is seeking an experienced Thailand Marketing Manager to lead marketing strategy in Thailand. The role requires a deep understanding of the Thailand market and at least 5 years of experience in mobile games marketing. Responsibilities include developing marketing plans, collaborating with global teams, and managing partnerships. Offers a hybrid work environment and comprehensive benefits.

Benefits

Paid time off

New parent leave

Free games

Holistic benefits program

Qualifications

• Deep understanding of the Thailand market.
• Advanced experience in marketing activation, project management and partner relationships.
• 5+ years of marketing experience in mobile games, sports or a creative agency environment.
• Proficiency in Thai and English - written and verbal.

Responsibilities

• Develop and deliver localised marketing plans and promotional activity.
• Partner with regional and global teams for campaign executions.
• Collaborate with non-gaming brands for co-marketing opportunities.
• Manage regional agencies and deliver reports on campaigns.

Skills

Understanding of Thailand market

Marketing activation

Project management

Partner relationships

Proficiency in Thai and English

Job description

Electronic Arts

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We are looking for an experienced Thailand Marketing Manager to join our team in a hybrid role to lead the marketing strategy across Thailand.

You are required to understand video game marketing strategy, including experience across mobile marketing campaigns. You will also understand the Thailand market landscape including socioeconomic factors.

Reporting to the Senior Marcom Manager, Emerging Markets, you will provide crucial input to develop go-to-market campaigns, lead major market specific publishing projects, stay informed about mobile marketing trends and community, while pioneering outstanding marketing execution with us for future growth in the market.

Responsibilities

• You will develop and deliver best-in-class localised marketing plans, content and promotional activity to support the Global brand marketing strategy, live service and feature calendar releases for EA's core titles in market
• Partner with regional and global cross-functional teams to deliver world-class launch and ongoing live service campaign executions
• You will collaborate with non-gaming brands and partners (sports, lifestyle, tech) to create impactful short- and long-term co-marketing opportunities and partnerships
• Manage regional agencies and partners; deliver briefings and produce post-campaign reports

Requirements

• Deep understanding of the Thailand market
• Advanced experience in marketing activation, project management and partner relationships
• 5+ years of marketing experience especially in mobile games, sports or a creative agency environment
• Proficiency in Thai and English - written and verbal

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.