Technical Product Planning Engineer

Lattice Semiconductor; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

Join a dynamic team at an innovative company as a Technical Product Marketing Engineer, focusing on industry-leading IP. This role offers the chance to define product features, drive go-to-market strategies, and collaborate with cross-functional teams to achieve business objectives. If you thrive in a fast-paced environment and have a strong technical background in FPGA products, this position is a perfect opportunity to contribute, learn, and grow within a supportive team culture. Embrace the energy of a results-oriented organization and make a significant impact in the tech industry.

Qualifications

• 5-8 years of experience in engineering or technical marketing.
• Strong knowledge of FPGA products and technology interfaces.

Responsibilities

• Define feature requirements for new products and IP to meet business goals.
• Drive go-to-market activities including messaging and promotion plans.

Skills

Technical Marketing

FPGA Products Knowledge

PCIe Interfaces

USB Interfaces

Communication Skills

Customer Focus

Teamwork

Fast-paced Environment Adaptability

Education

Bachelor of Science in Electrical Engineering

Bachelor of Science in Computer Engineering

Job description

Lattice Overview

There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Responsibilities & Skills

Lattice Semiconductor is seeking a Technical Product Marketing Engineer to join the team and focus on industry-leading IP. This position is an opportunity to be part of a dynamic team with ample opportunity to contribute, learn and grow.

Responsibilities:

• Define feature requirements for new products and IP required to achieve business objectives

• Prioritize product and IP features and investment with input from stakeholders & based on market needs

• Drive implementation of features with cross-functional development teams including MRD/PRD reviews.

• Define and drive new product go-to-market activities including messaging, promotion plan and competitive analysis

• Partner with and enable sales to achieve product business results and customer success

• Gather, analyze and incorporate customer feedback into product planning roadmap

• Track opportunity funnel and analyze progress to targets

Required Skills

• 5-8 years of technical experience in engineering, applications or technical marketing/product planning

• Strong technical knowledge of FPGA products and applications

• Strong technical knowledge of technology interfaces such as PCIe or USB

• Experience developing or consuming marketing requirement documents or product requirements documents

• B.S. EE, Comp E or equivalent

• Excellent verbal and written communication skills

• Customer-focused mindset in all aspects of the job

• Strong teamwork skills and ability to work effectively across organizational and geographic boundaries

• Ability to work in a fast-paced environment, prioritize appropriately and deliver results against business objectives