Strategy Manager, Connected Solution

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is seeking a Strategy Manager for Connected Solutions. The role involves leveraging data and digital strategy to create impactful consumer experiences across various channels. The ideal candidate will have strong analytical skills, experience in digital marketing, and a passion for storytelling. This position offers a hybrid working schedule and generous benefits, including comprehensive medical coverage and additional leave entitlements.

Benefits

Generous leave entitlements

Cashless comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Qualifications

• 5-7 years of strong work experience in digital marketing.
• Experience in automotive, financial services, FMCG/F&B, Healthcare/Nutrition, and Hospitality is an advantage.

Responsibilities

• Developing effective programs and experiences relevant to consumers’ needs.
• Analyzing consumer data to build effective strategies on Consumer Experiences.
• Partnering with clients to develop innovative member benefits.

Skills

Digital Strategy

Consumer Journey Planning

Analytical Thinking

Storytelling

Education

Degree Holder

Tools

Google Analytics

Salesforce

Adobe

Job description

Company Description

Strategy Manager, Connected Solutions

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technologyservices all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we callUnicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.Strategy at Digitas is a multi-disciplinary team of Omnichannel CRM, Loyalty and Connected Experience Strategists,unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Strategy Manager, Connected Solutions –someone who champions a modern approach to connected brand experiences, who understands consumer behaviorand context, and architects and orchestrates strategic communications to define how brands connect to people in adigital world across paid and owned channels.

While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimatelydefines its expression – where and how it acts – providing a vision and guiding system for how brands will mosteffectively connect with consumers through integrated and innovative campaigns.Sound like you? Read on.

Job Description

What you’ll do:As Strategy Manager, Connected Solutions, your digital media, data-informed consumer understanding, andmarketing expertise will be essential to supporting and inspiring strategic direction on key client engagements,together with Strategy lead.

Demonstrating an intimate understanding of how consumers interact with channels and technology, you will play acentral role in developing effective programmes and experiences relevant to consumers’ needs and aligned to clients’business ambitions, through an orchestrated system of paid and owned channels.

Day-to-day, your role will include:

• Analysing and gaining strong consumer data-informed insights around content engagement, media interaction,consumption and devices, to build effective strategies on Consumer Experiences, CRM & Loyalty, andCommerce.
• Developing data-driven and actionable plans using consumer journeys and audience segmentation to identifyhigh-impact moments for brands to connect across multi channels, including but not limited to digital, social,website, email, instant messaging, push notifications.
• Designing orchestrated systems of communications and consumer experiences, partnering with media planners,data analysts and creative teams to bring innovative connected campaign architectures to life.
• Uncover unique insights and direction with data analysis that inspire and create consumer and business impact,keeping a pulse on marketing technology and Consumer trends.
• Partner with client to develop innovative and meaningful member benefits, programmes or featureimprovements that differentiate the brand and delight consumer, anchored on familiarity with adtech andmartech tools and platforms.
• Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design andother teams) to determine strategy needs, develop and facilitate implementation of solutions and programmes.

Responsibilities

This exciting and important role requires strong work experience (5-7 years; min. degree holder), including a track record of impactful work and professional ingenuity – which means you are:

• A digitally-savvy marketer with a depth of knowledge in digital strategy and multi-channel consumer journeyplanning across digital, social, CRM, eCommerce. Experience in automotive, financial services, FMCG/ F&B,Healthcare/ Nutrition and Hospitality, an advantage.
• A strong analytical thinker with deep experience in using consumer and digital platform data tools (egComscore, Google Analytics, GlobalWebIndex, Social Analytics), and demonstrated use of data to solveunique business challenges in support of all Marketing activities (CRM, Loyalty, Social and eCommerce).
• An imaginative strategist who could develop actionable strategic plans using data to inform consumersegmentations and the consumer experience to be delivered, which drives positive business impacts.
• A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translatingopportunities into smart, persuasive points of view.
• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way.
• A familiar user of adtech and martech tools and platforms including Salesforce, CDPs, Adobe, SAP orequivalent, is a plus.
• An all-around professional with exceptional communication, organizational and time management skills, and theflexibility to adapt quickly to change.

Qualifications

Got what it takes? We’d love to hear from you.Digitas is an equal opportunity employer.

About DigitasDigitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect withpeople. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver ConnectedSolutions that include Connected Experience, CRM & Loyalty, and Data Intelligence. A Leader in Gartner’s MagicQuadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands througha global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For moreinformation visit: https://www.linkedin.com/company/digitasmalaysia/

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day in October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance