Strategic Planning Director

2X; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a seasoned marketing strategist to drive impactful campaigns for global clients. In this role, you'll take ownership of client relationships, develop comprehensive marketing strategies, and leverage your analytical skills to optimize campaign performance. With a focus on collaboration and personal growth, this position offers a dynamic work environment where creativity and strategic thinking are valued. Join a rapidly growing team that is committed to delivering exceptional results and fostering a culture of learning and development.

Benefits

Fun and flexible working culture

Training and mentorship

Opportunities for learning and growth

Qualifications

• 10+ years of marketing experience in the technology sector.
• Strong analytical and communication skills with a customer-centric approach.

Responsibilities

• Develop and oversee marketing strategies for global clients.
• Track and report on campaign performance against goals.

Skills

Marketing Strategy Development

Campaign Design

Digital Marketing

Analytical Skills

Project Management

Communication Skills

Creative Thinking

Customer-Centric Approach

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Marketing

Bachelor’s Degree in Engineering

Bachelor’s Degree in Computer Science

Bachelor’s Degree in Mathematics

Tools

CRM Tools

CMS Tools

Marketing Automation Tools

Job description

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate about what they do. We support their growth by creating a work environment that encourages collaboration and mutual respect. We work with integrity, have fun, and believe strongly in work-life balance. Our collaborative approach allows us to share best practices quickly and recommend innovative ideas to our clients.

Our growth is rapid, with revenue, employees, and client base doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who trust 2X to deliver millions in pipeline and thousands of qualified leads.

And we’re just getting started!

Challenges You’ll Tackle (Accountabilities & Responsibilities)

1. Take ownership of selected clients and develop their marketing strategies.
2. Plan and oversee marketing campaigns for global clients.
3. Performance management and analytics: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline for multiple stakeholders. Make recommendations for future programs, optimize plans through testing, and adopt best practices.
4. Ensure proper result monitoring of all campaigns/projects managed. Measure and report campaign performance against goals (ROI and KPIs).

You should have (Requirements)

1. Bachelor’s degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.
2. 10+ years proven experience in marketing within the technology sector, including GTM strategy development, strategic planning, branding, product messaging, content creation, campaign design, direct & digital marketing, and social media.
3. Excellent communication (verbal, written, presentation) and analytical skills, with strong financial management acumen.
4. Ability to develop innovative methods and ideas, demonstrating creative thinking.
5. Strong project management skills, capable of driving execution across teams with competing deadlines and priorities. Able to work strategically and tactically.
6. Highly results-driven, customer-centric, and collaborative.
7. Strong reporting skills with attention to pipeline metrics and funnel optimization.
8. Experience with core martech tools, CRM, CMS, and marketing automation.
9. Excellent communication skills: impeccable written and oral communication, with the ability to translate data into compelling stories influencing stakeholders and strategy.

What We Offer

• Fun and flexible working culture.
• Training and mentorship.
• Opportunities for learning and growth.