Strategic Planning, Associate Director

2X; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Join 2X as an Associate Director of Strategic Planning, where you will lead marketing strategies for global clients, ensuring effective campaign management and performance analysis. We offer a fun and flexible working culture that promotes personal and professional growth. Ideal candidates have over 10 years of experience in the technology sector and a Bachelor's degree in relevant fields.

Benefits

Fun and flexible working culture

Training and mentorship

Learning experience and growth opportunity

Qualifications

• Proven track record in technology marketing for over 10 years.
• Experience in GTM strategy and campaign management.
• Strong financial and project management skills.

Responsibilities

• Take ownership of client marketing strategies.
• Plan and oversee global client campaigns.
• Monitor and report campaign effectiveness against ROI and KPIs.

Skills

Analytical skills

Project management

Communication

Innovative thinking

Customer-centric approach

Education

Bachelor’s degree in Business Marketing, Engineering, Computer Science, Mathematics

Tools

CRM

CMS

Marketing automation

Job description

Group Company: 2X Marketing Sdn Bhd

Designation: Strategic Planning, Associate Director

Office Location: Kuala Lumpur (Office)

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate about what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started.

Challenges You’ll Tackle (Accountabilities & Responsibilities)

• Take ownership of selected clients and develop their marketing strategies.
• Plan and oversee marketing campaigns for global clients.
• Performance management and analytics: Continually track, measure, analyze and report on the effectiveness of demand creation campaigns and impact on the pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through tests, and adopting new or best practice approaches.
• Ensures proper result monitoring of all campaigns/projects managed. Measure and report the performance of marketing campaigns and assess against goals (ROI and KPIs).
  
  

You should have (Requirements)

• Bachelor’s degree in Business Marketing, Engineering, Computer Science, Mathematics or related field.
• 10+ years proven track record in marketing within the technology sector including GTM strategy development and strategic planning, brand, product value proposition and messaging, content development, activity/campaign design, direct & digital marketing, social media,
• Superior communication (verbal, written, presentation) and analytical skills demonstrating strong financial management acumen
• Ability to develop new methods and big ideas, strong innovative and creative thinking ability
• Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities. Ability to work strategically and tactically.
• Highly results-driven, customer-centric, collaborative
• Strong reporting cadence with attention to pipeline numbers and optimisation of funnel metrics
• Experience across the core martech capabilities, CRM, CMS, marketing automation
• Strong communication skills: Impeccable written and oral communication credentials, and ability to translate data into information and storytelling that influences stakeholders and business strategy.
  
  

What We Offer

• Fun and flexible working culture.
• Training and mentorship.
• Learning experience and growth opportunity.