Strategic Planner

RAPP; Malacca City; On-site; MYR 70,000 - 100,000; Full time

Job summary

Join RAPP as a Paid Media Manager, where you will lead the strategy and execution of media campaigns across 16 markets in the APAC region. This role requires strong analytical skills and a collaborative approach to bridge global strategies with local execution, ensuring client growth through data-driven insights.

Qualifications

• 5+ years of experience in paid media or digital marketing.
• Strong understanding of various media channels.
• Experience in a regional or global marketing structure.

Responsibilities

• Develop localized paid media strategies for 16 markets.
• Analyze campaign performance to inform future strategies.
• Collaborate with internal teams and media agencies.

Skills

Communication

Project Management

Data Analysis

Media Strategy

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Tableau

Google Analytics

Job description

We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE

The role will be part of RAPP Malaysia, a member of the RAPP APAC region. Under the Team X Region Overseas Experience Center (ROEC), he/she will be managing the Paid Media portfolio across 16 markets.

The role is responsible for localized paid media strategies based on global guidelines and market-specific insights. This role is critical in bridging the global vision with local execution by leveraging past campaign learnings, working cross-functionally with internal teams, and managing relationships with local media agencies.

The role requires a swift immersion into the Team X world, partnering with Team X Global and Team X ROS (Region Overseas) to understand the nuances of Global vs. ROS vs. Local. Understanding the client’s business, competitive and brand landscapes as well as their audiences’ needs will be key to finding better and more creative ways to deliver personalised messages to our client’s audience.

YOUR RESPONSIBILITIES

(But are not limited to)

• Strategic Media Planning:
  Develop localized paid media strategies for individual markets by adapting the global playbook to local nuances and insights
  Represent as strategic guide for both client and local markets on paid media conversations
• Data-Driven Approach:
  Analyze past campaign performance reports from each market to inform future strategies and optimize media effectiveness
• Cross-Functional Collaboration:
  Work closely with the account management team, content team, website team, and data team to gather relevant information that influences media planning and creative decisions
• Local Agency Coordination:
  Serve as the key liaison between internal teams and the local market media agencies. Deliver clear and strategic media briefs to guide the development of local media plans
• Campaign Oversight:
  Ensure the local media agencies’ plans align with global strategy while meeting local market goals. Provide feedback and support throughout the campaign lifecycle
• Performance Monitoring:
  Collaborate with the data team to track campaign performance, identify optimization opportunities, and extract actionable insights for future planning
• Documentation & Reporting:
  Maintain organized documentation of strategies, briefs, and campaign outcomes for internal use and future reference
• Client and Stakeholder Management:
  Represents Team X ROEC as the person in charge for the Paid Media stream
• Culture & People:
  Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives

REQUIREMENTS

Must Have:

• 5+ years of experience in paid media, digital marketing, or media planning roles
• Experience working in a regional or global marketing structure with cross-market coordination
• Strong understanding of media channels including digital, social, programmatic, and traditional media
• Proven ability to interpret campaign data and translate insights into strategy
• Knowledge and understanding of customer journeys across all media and touch points
• Excellent communication and project management skills
• Experience managing or working with media agencies
• Detail-oriented with strong organizational skills
• Comfortable working in a fast-paced, collaborative environment

Nice to Have:

• Experience with performance marketing tools (e.g., Google Ads, Meta Ads Manager, DSPs)
• Familiarity with analytics platforms such as Google Analytics, Tableau, or similar
• Experience in a global or multi-market environment
• Knowledge and understanding of customer journeys across all media and touch points
• Familiarity with insight tools such as GWI, WARC, Statista and Mintel
• Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands

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I certify that the answers given herein are true and complete to the best of my knowledge. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifically acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer. * Select...