Strategic Group Key Account Manager - GT & Local Chains

Confidential; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Confidential is seeking an experienced Group Key Account Manager to lead and grow key General Trade and Local Chain accounts across Malaysia. You will craft strategic account plans, drive distribution, pricing and promotional execution, and build strong relationships with distributors and retailers.

The role requires a proven track record in FMCG sales, strong negotiation skills, data-driven decision making, and the ability to lead cross-functional teams.

Qualifications

• Bachelor's degree in Business, Marketing, Management, or related field.
• Minimum 10 years FMCG sales / KAM experience with GT or Local Chain.
• Proven track record in achieving sales targets and developing key customer relationships.
• Willingness to travel monthly to customers and outlets.

Responsibilities

• Develop and execute sales and account strategies for GT and Local Chain accounts.
• Manage relationships with distributors, wholesalers, and local retailers.
• Identify new business opportunities and expand presence across GT and Local Chain channels.
• Lead Joint Business Plans (JBPs) and account development plans with key customers.
• Lead commercial negotiations covering pricing, promotions, listings, visibility, and trading terms.
• Drive product distribution, availability, assortment, and in-store visibility across assigned accounts.
• Monitor sales performance, market trends, and competitor activities to identify opportunities and risks.
• Collaborate with distributors and internal teams to execute sales and trade marketing programs.
• Develop and monitor promotional activities aligned with commercial objectives.
• Analyze sales data and account performance to identify gaps and corrective actions.
• Manage forecasts, inventory availability, and sell-in/sell-out performance with stakeholders.
• Ensure effective execution of trade marketing initiatives including merchandising and product launches.
• Conduct regular business reviews with customers and internal teams to evaluate performance and growth opportunities.
• Ensure compliance with company policies, pricing guidelines, and credit terms.

Skills

GT management

Key account mgmt

Negotiation

Sales strategy

Stakeholder mgmt

Excel/PowerPoint

Education

Bachelor's degree in Business/Marketing/Management

Tools

MS Excel

PowerPoint

Job description

Confidential is seeking an experienced Group Key Account Manager to lead and grow key General Trade and Local Chain accounts across Malaysia. You will craft strategic account plans, drive distribution, pricing and promotional execution, and build strong relationships with distributors and retailers.

The role requires a proven track record in FMCG sales, strong negotiation skills, data-driven decision making, and the ability to lead cross-functional teams.