Overview of the Role
The Store Manager is responsible for consistent operational excellence in the store and has full P&L responsibility and ensures Brand compliance for the store. He / She creates a working environment which encourages Brand values, teamwork and delivery of the results and exceptional customer service.
Responsibilities
Drive Sales
- Lead by example in customer service, greet customer and give assistance and make sure standards are followed to reflect a strong image for our brands and company.
- Reviews and analyses sales figures to identify opportunities to develop and drive sales performance at department and BU level.
- Engages with relevant department colleagues to enlist support for local opportunities that deliver sales growth for the store.
- Analyses and demonstrates an understanding of the competition and identifies opportunities to exploit at store level.
- Demonstrates an understanding of the customer and challenges their team to drive conversion, average basket, UPT and maximize sales.
- Scheduling and daily planning for store cover, based on sales trend/week and hours/day.
Commercial & Visual
- Deliver store standards and implement impactful, commercially focused events.
- Ensure product presentation aligns with brand guidelines and seasonal launches.
- Highlight merchandise through effective Visual Merchandising.
- Benchmark standards with peer stores and competitors, creating an aspirational shopping environment.
Stock Management
- Adhere to SOPs for stock management (receiving, cycle counts, transfers, returns, damaged items, etc.) and communicate with relevant departments.
- Ensure proper OPS team cover for replenishment of best sellers and coordinate with Commercial and Merchandiser teams.
- Regularly review top/bottom selling lines and stockholding areas to maximize sales and identify risks.
Service Standards
- Role model exceptional service, generating excitement and commitment.
- Address customer complaints, prioritizing satisfaction.
- Ensure effective replenishment and compliance with company standards.
- Seek and use customer feedback to drive improvements.
Service Measurements
- Analyze Mystery Shop reports, implement action plans, and challenge teams for improvement.
- Regularly recognize excellent service with clear communication.
Compliance
- Ensure adequate resourcing and thorough knowledge of all compliance issues.
- Keep employees updated on SOPs and implement self-assessment audits.
- Review audit reports and create action plans with management.
Health & Safety
- Deliver a safe trading environment, reviewing risks weekly with the Health and Safety officer.
- Ensure maintenance issues are reported and resolved promptly.
- Regularly review cleaning contractors for compliance with brand standards.
Duty Management
- Train section managers for duty/key holder roles and incident management.
Loss & Prevention
- Ensure adherence to cash management and security procedures.
- Conduct routine checks on stockroom and shop floor, monitor for theft, and deploy staff accordingly.
People Policies and Process
- Implement company policies for absence, leave, and discipline.
- Understand HR policies to drive positive employee behavior.
Voice of Employee
- Engage regularly with employees to promote communication and involvement.
Performance Development (PDR)
- Partner with Store Manager and HRBP to ensure completion of required trainings and participate in performance reviews.
Profitability
- Deliver efficient use of FTE, manage shrinkage, and drive cost improvements.
Requirements
- Minimum 8 years’ experience in fashion retail operations in a managerial role, preferably in fashion/sports retail.
- Strong people management and service orientation.
- Motivated, target- and KPI-driven.
- Experience and passion for fashion brands.
- Commercial acumen, excellent communication, and interpersonal skills.
- Willingness to work retail hours and public holidays.
- Proficient in Microsoft Office and Internet savvy.