Sr. Manager, Marcom – Industrial Content, Social Media, and Branding

Coherent Corp.; Batu Kawan; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A global leader in innovative products, Coherent Corp. seeks a Lead, Talent Acquisition | Assistant Manager in Penang. This role involves developing marketing strategies, leading a team, and ensuring brand alignment. Ideal candidates have extensive experience in marketing communications and a strong educational background.

Qualifications

• 10+ years of experience in marketing communications and social media management.
• Proven expertise in content strategies for industrial markets.
• Strong leadership and team management abilities.

Responsibilities

• Develop and manage industrial content strategies.
• Oversee creation and distribution of digital content.
• Lead management of global social media channels.

Skills

Content strategy development

Social media management

Marketing analytics

Project management

Leadership

Communication skills

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Job description

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Lead, Talent Acquisition | Assistant Manager at Coherent Malaysia

Job Description

Primary Duties & Responsibilities

• Develop and manage industrial content strategies, ensuring alignment with Coherent's brand and market objectives.
• Oversee the creation and distribution of high-quality content for various digital platforms, including blogs, white papers, and case studies.
• Lead the management of Coherent's global social media channels, developing strategies to increase engagement and grow audience reach.
• Plan, execute, and analyze marketing campaigns, leveraging analytics to optimize performance and drive ROI.
• Collaborate with branding teams to ensure consistency across all marketing materials and digital assets.
• Monitor and report on industry trends and competitor activities to identify new opportunities for content and campaigns.
• Ensure compliance with branding guidelines and maintain a strong, cohesive brand presence across all channels.
• Provide leadership and mentorship to the marketing team in Penang, fostering a collaborative and high-performing environment.
  
  

Education & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in marketing communications, social media management, and campaign analytics.
  
  

Skills

• Proven expertise in developing and executing content strategies for industrial markets.
• Strong understanding of social media platforms, tools, and best practices.
• Proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent project management skills, with the ability to handle multiple priorities and meet deadlines.
• Strong leadership and team management abilities.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a global, cross-functional team environment.
  
  

Working Conditions

• This position is onsite / hybrid
• May require occasional off-site meetings or travel
• Regular use of a computer and other office equipment is necessary
• Interaction with team members and external contacts is a regular part of the job
  
  

Physical Requirements

• Sitting for extended periods while working on a computer or conducting meetings.
• Use of hands and fingers for typing, writing, and handling documents.
• Occasional lifting of objects or materials up to 20 pounds for administrative tasks.
• Ability to communicate verbally and in writing.
• Mobility within the office environment to attend meetings or interact with colleagues.
  
  

Safety Requirements

All employees are required to attend scheduled training, follow the site EHS procedures and Corporate EHS standards. This includes the use of proper protective equipment (PPE) as required by the job responsibilities.

Managers will ensure that all safety and environmental procedures are followed consistently. They will ensure that risk assessments are performed, proper training, work instructions, required PPE is available, and will monitor compliance.

Culture Commitment

Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:

Integrity – Create an Environment of Trust

Collaboration – Innovate Through the Sharing of Ideas

Accountability – Own the Process and the Outcome

Respect – Recognize the Value in Everyone

Enthusiasm – Find a Sense of Purpose in Work

Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About Us

Coherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

Note to recruiters and employment agencies: We will not pay for unsolicited resumes from recruiters and employment agencies unless we have a signed agreement and have required assistance, in writing, for a specific opening.

About The Team

Coherent Malaysia (formerly known as II-VI Incorporated) began operations in 2001 through the incorporation of Finisar Malaysia with 300 headcounts, now employs over 3000 employees. Ipoh’s assembly and test site for optical components, transceivers, and wavelength management equipment, remains committed to the expansion of Coherent Corporation, accelerated by the growth of next generation products to meet the increasing demands for network bandwidth and data storage.

Coherent provides a comprehensive career development platform within an environment that challenges employees to perform at their best, while rewarding excellence and hard-work through a competitive compensation program. It's an exciting opportunity to work for a company that offers stability, longevity and growth. Come Join Us!

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