Sr Executive - Personal Financial Services (Digital Acquisition & Marketing) | Kuala Lumpur, MY

Hong Leong Bank; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

Hong Leong Bank is seeking a Digital Marketing Manager to drive digital business growth through effective campaign management. The role involves planning, executing, and analyzing digital marketing strategies, with a focus on promoting personal loans and insurance products. Candidates should possess strong analytical skills and a relevant degree, along with the ability to collaborate across departments.

Qualifications

• Degree Holder with strong analytical skills.
• Good command of English with strong business writing skills.
• Able to work well with various stakeholders.

Responsibilities

• Manage campaigns for digital products to drive business growth.
• Monitor campaign performance and track competitors.
• Lead enhancement projects for new digital products.

Skills

Analytical Skills

Communication

Team Collaboration

Resourcefulness

Education

Degree Holder

Job description

If you are looking to excel and make a difference, take a closer look at us...

Functional (job responsibilities)

• Manage and executes the campaign for digital products (such as Personal Loan/Financing-i (PLPFi), insurance etc.) for acquisition and drive digital business growth.
• Plan, manages and executes all required deliverables to implement any promotional campaigns in an effective and timely manner to achieve the targets for digital acquisition and business growth.
• Responsible for ongoing monitoring and analysis on campaign performance and tracking competitors' activities. Monitor and analyze performance and competitor product offering to keep abreast of digital products competitiveness in the market (such as PLPFi, insurance).
• Prepare and perform analysis on post campaign performance - via insights to different customer segments, promotional strategies and its effectiveness in driving overall business direction.
• Take lead in the improvisation and penetration of sales channel (digital space, third party platforms, etc) to support overall business growth targets.
• Construct, develop and manage differentiated promotional programs/ campaigns to cater for relevancy and effectiveness across different sales channels and/or customer segments.
• Lead new enhancement projects by working with Product, HLISB, IT and PFS Digital for new initiatives/new product/variation to dial up digital product acquisition, expanding to new sales channels/ target segments and improve customer experience.
• Develop strategy and execution for key customer segments.
• Drive new business ideas by collaborating with other businesses for cross-sell opportunities (portfolio management and expansion).Stay up-to-date and keep abreast of evolving technology and challenger landscape to influence and change new product development, initiatives and channels.
• Work with peers, team members across functional departments to deliver business growth.
• Support the department in marketing of relevant digital products to drive digital business growth.

Education/Qualification

• Degree Holder
• Consistent, independent, resourceful at work and is able to manage timelines efficiently.
• Inclusive, able to convince and work well with various of stakeholders.
• Thorough thought through process, strong analytical skills and comfortable with numbers.
• Good command of English, strong business writing skills and formatting.
• Good level of maturity in their approach to work and career.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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