Specialist, Marketing

RHB Banking Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading banking institution is seeking a marketing professional to support the management of various marketing initiatives. The ideal candidate will plan and implement go-to-market strategies while analyzing market trends to drive business objectives. Responsibilities include managing marketing budgets and ensuring compliance with corporate guidelines.

Responsibilities

• Provide support in managing marketing initiatives.
• Plan and manage implementation of marketing strategies.
• Analyze market trends to develop effective digital strategies.
• Manage all aspects of marketing planning and budgeting.
• Comply with corporate guidelines and regulatory requirements.

Job description

• Provide support to Chapter Lead, Investors & Affluent Marketing in managing the Investors & Affluent Marketing initiatives to achieve the organization goals.
• Plan and manage the implementation of marketing initiatives for Investors & Affluent Marketing, Go-to-Market Strategy, Communication Strategy and Media Strategy with relevant customer insights to drive marketing initiatives.
• Analyze the market trends and business trends to develop cost effective and efficient digital marketing strategy and initiatives to help drive business objectives.
• Manage all aspects of marketing planning, budgeting, performance tracking and reporting in relation to the marketing campaign/initiatives for Investors & Affluent
• Comply with requirements of Group Corporate Identity guidelines, internal policies and requirement of external authorities and regulators.