Social Media Team Lead 社交媒体主管

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company is seeking an experienced Social Media Team Leader to manage their social media strategy across Chinese-speaking markets. The ideal candidate will have a deep understanding of digital trends, oversee content planning, and lead a dynamic team to strengthen brand presence. This role requires excellent leadership, communication skills, and proficiency in social media management tools.

Qualifications

• Minimum 5 years of experience in social media, with at least 2 years in leadership.
• Fluent in both Mandarin and English.
• Detail-oriented and performance-driven.

Responsibilities

• Lead social media team operations and execution of campaigns.
• Develop social media strategy for Chinese-speaking markets.
• Monitor and analyze engagement and trends.

Skills

Content management system

Social media management

Digital copywriting

Creative design

Analytical mindset

Team leadership

Education

Qualification in Marketing

Digital Communications

Journalism

Media

Tools

Sprinklr

Social media platforms

Job description

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The Role:

We are seeking an experienced and proactive Social Media Team Leader to lead and manage our social media strategy and team across Chinese-speaking markets. This role requires a strong understanding of digital trends, audience engagement, and team leadership. The ideal candidate will oversee content planning, campaign execution, and performance analysis across all platforms, while ensuring alignment with brand identity and business goals.

The main responsibilities of the role:

1. Lead the day-to-day operations of the social media team, ensuring timely and impactful execution of campaigns across all key platforms.
2. Develop and implement a comprehensive social media strategy to strengthen the company's presence and engagement across Chinese-speaking markets.
3. Monitor and analyze social media trends, ad performance, and audience behavior to drive continuous improvement.
4. Oversee all content creation, review, and approval processes to ensure content is brand-aligned, engaging, and optimized for platform best practices.
5. Collaborate with internal departments including Creative, Translation, BD, and Product to align campaigns with broader marketing and business objectives.
6. Manage and publish content calendars, guiding the team in creating high-quality, platform-specific content (posts, videos, livestreams, etc.).
7. Track, report, and optimize KPIs for engagement, growth, and conversion across platforms including Facebook, Instagram, Telegram, TikTok, and Line.
8. Coach and mentor junior social media team members, setting clear performance goals and development plans.
9. Ensure all content and interactions are compliant with brand guidelines and global marketing standards.

Main requirements:

• A qualification in Marketing, Digital Communications, Journalism, Media, or another relevant discipline.
• Minimum 5 years of hands-on social media experience, with at least 2 years in a leadership or managerial role.
• Possess excellent content management system and social media skills.
• Experienced with social media management tools such as Sprinklr, Facebook, Instagram, Telegram, TikTok, Line.
• Have excellent digital copywriting and editing experience, be creative, and have enthusiasm for digital design.
• Be proficient at planning your own work, multitasking, and delivering to tight deadlines, with minimal supervision.
• Fluent in Mandarin and English, both written and spoken.
• Detail-oriented, analytical, and performance-driven mindset.
• A collaborative team leader with a positive, proactive attitude.

Application Process

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a manager / team lead?
• How many years' experience do you have in social media marketing?

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